Energy Consumption Patterns Of Energy Drinks Essay

Abstract Background: Energy drink consumption has continued to grow and gain popularity since the release of Red Bull (the current leader in the energy drink market) in 1997. While energy drinks are generally targeted to young adult consumers there has been minimum research regarding energy drink consumption patterns in New Zealand. The aim of this study therefore is to determine consumption patterns of energy drinks as well as perceived benefits and side effects amongst students at Ara Institute of Canterbury. Methods: All students at Ara Institute of Canterbury will be invited to participate in the study. Data will be obtained via a qualitive online survey emailed to all students at enrolled at ARA. The results of this study will be analyzed using descriptive statistics. These statistics will include means, standard deviations, confidence intervals and frequency distributions. Results: Previous studies have identified that over 50% of participants consumed greater than one energy drink per month while the majority of users reported that the main reason for their use was due to insufficient sleep. Conclusion: It will be interesting to see if the results in this study are similar to previous studies. This study will consequently benefit the wellbeing and health of both students and staff at Ara Institute of Canterbury. Introduction Red Bull was the first energy drink introduced to the public in 1997, and still to this day they are the leader of the energy drinkShow MoreRelatedMcdonalds Energy Drink Research Report1184 Words   |  5 PagesMcEnergy 1 Energy Drink Research Report For McDonalds Corporation Marketing Research, Unit 9 8 August 2011 McEnergy 2 Executive Summary The purpose of this report is to investigate past trends and forecasts of the energy drink market. 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MartinRead MoreCollege Student s Intake Of Energy Drinks Es say877 Words   |  4 Pages(2007) discussed that energy drink consumption has been on the rise since the debut of Red Bull in 1997. There has been no or little research in the consumption of energy drinks among college students in the United States (US). Malinauskas et al. (2007) wanted to define college student’s intake of energy drinks. The study also looked at the occurrence and frequency of energy drink consumption in six situations. The situations that were studied were any inadequate sleep patterns that a college studentRead MoreAlcohol Consumption in the US Essay1154 Words   |  5 PagesBinge drinking and alcohol consumption amongst US college students and US adults has proven that it is extremely dangerous and is responsible for many deaths. Therefore, there needs to be an tremendous change in the amount of alcohol consumption in the US, and with this change there will be an explicit alteration of the amount of alcohol intake. The first article that was chosen is named, â€Å"Alcohol Mixed with Energy Drinks: Consumption Patterns and Motivations for Use in U.S. College Students.† ThisRead Morefood consumption1486 Words   |  6 Pagesï » ¿International Journal of Education and Research Vol. 1 No. 5 May 2013 1 PATTERN OF FAST FOODS CONSUMPTION AND CONTRIBUTION TO NUTRIENT INTAKE OF NIGERIAN UNIVERSITY STUDENTS BY *AFOLABI, W.A.O.1 , TOWOBOLA, S.K.1 , OGUNTONA, C.R.B.1 and OLAYIWOLA I.O1 *Corresponding Author: Dr. Afolabi Wasiu Akinloye Oyebisi E-mail: afolabiwao@yahoo.com Telephone: +234- 803-4750-655 1Department Of Nutrition and Dietetics, College Of Food Science and Human Ecology Federal University of AgricultureRead MoreStress Plays A Large Role In A College Student’S Daily992 Words   |  4 Pagesstudy by Norton, Lazev, Sullivan (2011) consumed caffeine before. Caffeinated drinks, especially energy drinks have alarmed health professionals since there is a lack of regulation and overconsumption which can lead to major consequences such as hospitalization and possibly death (Pettit DeBarr, 2011). Many college students consume caffeinated beverages for a variety of reason, although there hasn t been proven patterns and connections linked to the reasons. The overconsumption of caffeine can beRead MoreEnergy Drinks And The European Market Essay733 Words   |  3 PagesEnergy drinks were very popular in Asia long before they overtook the American and European market. In 1982, Dietrich Mateschitz tried his first tonic drink in Hong Kong and came up with the idea to introduce these drinks to Europe. In 1984, he established the Red Bull company and starte d selling Red Bull Energy Drink on the Austrian market in 1987. These days, Red Bull is sold in 164 countries. Since 1987, around 30 billion cans of Red Bull have been consumed, more than 4.6 billion in 2011 (RedBull)Read MoreObesity : Affects Minority Youth Populations949 Words   |  4 PagesThe cause of childhood obesity are multi-factorial in children and is generally caused by a lack of physical activity, unhealthy eating pattern which is a result of excessive energy intake or a combination of the two. The genetics, social factor, socioeconomic status, race/ethnicity, media, marketing and the physical environment also influence energy consumption. Most of the factors with overweigh and obesity do not work in isolation and do not target one sole factor to make a significant impactRead MoreStrengths And Weaknesses Of The New Zealand Owned And Operated Essay1298 Words   |  6 Pagesfinancing capabilities, but consumers who chose to find a ‘better’ alternative to M ountain Dew are less likely to switch back to the brand to fulfil wants and needs, as Six-Barrel products make a satisfactory substitute for traditional carbonated drinks. See the summarised strengths and weaknesses of this minor competitor below. Strengths and weaknesses: Six-Barrel Soda Strengths †¢ Niche market positioning †¢ New Zealand Owned and operated †¢ Healthier alternative †¢ Suitable substitute for big brandRead MoreSleep Deprivation Persuasive Speech1577 Words   |  7 Pagesactivity of the remaining white blood cells (Martindale). 2. Subpoint 2: As a result of this, the body has a weakened immune system, thus increasing the body’s susceptibility to types of illness. In addition to a weakened immune system, the secretory patterns of appetite regulating hormones are altered. In some cases the appetite will increase which may promote weight gain and obesity (Doghramji). 3. Subpoint 3: The physical side effects of sleep deprivation can also be detrimental to a person’s health

Dependency Theory Free Essays

Bedouins and the Dependency Theory. Theories of globalization fall into three categories; Modernization, dependency and the world systems theory. These theories each sprout out into more categories and they distinguish what or how a country or society has developed into. We will write a custom essay sample on Dependency Theory or any similar topic only for you Order Now The modernization theory focuses on the culture and belief systems that are powered by globalization. This theory then takes off into five more stages known as the traditional stage, culture-change stage, take-off stage, self-sustained stage, and high economy stage. These stages mainly focus on a few things such as tradition, culture, economy, advancement of education and technology, and also ones that produce the exported goods for other countries to import. Although some theories are open to change that is done gradually, some refuse to change and just stay the same without and further advancement. Although these theories are what distinguish a country and where it lays on the scale, it still does not mean it cannot further itself into something better throughout the world. Anthropologist Donald Cole researched on the Bedouins who are groups of nomadic pastoralists. Al Murrah is the people Cole focused on, they are a small society that resided in the heart of the desert in the country of Saudi Arabia. They were based on caravan trade with relied on the care of camels and other animals. The Al Murrah society was a society based off itself, and other small societies around the desert. They relied on the commodities with oasis centres for dates, rice and bread. They had a military force and also raided others and committed warfare. The rich and powerful Saudi government then recruited Al Murrah males into the national guards work and then the leader of the Al Murrah, as known as the Emir, was recognized as the commander in chief of the small tribes for the national guards. The Saudis would then pay these commanders salary wages which they then would distribute to other tribes people. This then left the Al Murrah people dependent on the Saudi government. This type of works would be considered under the dependency theory. The modern state of Saudi Arabia has token its time by exploiting the small tribe of the Al Murrah by having them work for the National Guard for wages. Saudi government took control over these people by having them always wanting more money and so they would recruit more and more emirs into the National Guard which thus left the Bedouins to be integrated into the nation states throughout the Arabian Peninsula. The dependency theory applies to the Bedouins because it is a larger group exploiting the smaller group into helping them. Although their lifestyles are different, they still accepted the change and still went on with it and now have discontinued existing in the deserts of Saudi Arabia. How to cite Dependency Theory, Essay examples Dependency Theory Free Essays What is Dependence Theory? Dependency theory is a theory of how developing and developed nations interact. It can be seen as an opposition theory to the popular free market theory of interaction. Dependency theory was first formulated in the 1950s, drawing on a Marxian analysis of the global economy, and as a direct challenge to the free market economic policies of the post-War era. We will write a custom essay sample on Dependency Theory or any similar topic only for you Order Now The free market ideology holds, at its most basic, that open markets and free trade benefit developing nations, helping them eventually to join the global economy as equal players. The belief is that although some of the methods of market liberalization and opening may be painful for a time, in the long run they help to firmly establish the economy and make the nation Dependency theory, in contrast, holds that there are a small number of established nations that are continually fed by developing nations; at the expense of the developing nations’ own health. These developing nations are essentially acting as colonial dependencies, sending their wealth to the developed nations with minimal compensation. In dependency theory, the developed nations actively keep developing nations in a subservient position, often through economic force by instituting sanctions, or by proscribing free trade policies attached to loans granted by the World Bank or International Monetary Fund. The critiques of dependency theory can be leveled within a nation as well as internationally. In fact, dependency theory tends to trace its roots to back before the emergence of modern post-colonialism. On an internal level, dependency theory can be seen applying to regions within a country. In the United States, for example, historically the industrial Northeast can be seen drawing wealth from the agricultural south in a pattern reflected in the modern world by the industrial northern hemisphere and the productive southern hemisphere. Dependency theory also posits that the degree of dependency increases as time goes on. Wealthy countries are able to use their wealth to further influence developing nations into adopting policies that increase the wealth of the wealthy nations, even at their own expense. At the same time, they are able to protect themselves from being turned on by the developing nations, making their system more and more secure as time passes. Capital continues to migrate from the developing nations to the developed nations, causing the developing nations to experience a lack of wealth, which forces them to take out larger loans from the developed nations, further indebting them. The Relevance of Dependency Theory in the Caribbean Dependency Theory is relevant to the Caribbean region because it act as a helping hand, which aid with the Caribbean being developed. It encourages trade, exports and tourism, which is a major form of economic growth. The Caribbean can only produce so much for itself; we have to be dependent on other countries to get resources that are absent from within the Caribbean region. The product varies, as sugar from Cuba and Guyana, bauxite in Jamaica and Guyana, petroleum in Trinidad and Tobago and in the Netherlands Antilles, bananas in St. Lucia, Dominica, Grenada, St. Vincent, Guadeloupe and Martinique and coffee in Haiti. Dependency Theory in the Caribbean region has prospered by means of export of the resource-based products. The Caribbean regions are at a disadvantage but given this, one can seek maximum advantage. Nevertheless given the bad experience of the colonial period most countries turned to some kind of planning, involving and export substitution and export diversification. Assets were created from as early as the colonial period. Tourism is one of the main foreign exchange earners for most of the regions economies. Some implications on how developing countries can alleviate the effects of the world system are by: OPromotion of domestic industry and manufactured goods. By imposing subsidies to protect domestic industries, poor countries can be enabled to sell their own products rather than simply exporting raw materials. OImport limitations, by limiting the importation of luxury goods and manufactured goods that can be produced within the country, the country can reduce its loss of capital and resources. OForbidding foreign investment, some governments took steps to keep foreign companies and individuals from owing or operating property that draws on the resources of the country. ONationalization, some governments have forcibly taken over foreign-owned companies on behalf of the state, in order to keep profits within the country. Dependency Theory and its place in the Global Economy Dependency Theory sees the global economy as characterized by a structured relationship between the cores states which, using political military and economic power to extract a surplus from the peripheral countries. Any attempt by the dependent nations to resist the influences of dependency often result in economic sanctions. Dependency Theory in its various forms has advanced the proposition that development and underdevelopment are opposite faces of the same coin, â€Å"or reciprocal conditions of a global system of capital accumulation. Economic vulnerability and dependency are other dimensions that are derived from the relatively high degree of financial dependency of most government in the region. The Caribbean countries face several challenges arising out of structural shifts in the world economy. The main disadvantages are represented by certain primary products exports, preferential arrangements and environmental vulnerability. How to cite Dependency Theory, Essay examples

Alice And Rabbit Hole Essay Example For Students

Alice And Rabbit Hole Essay Like Alice tumbling down the rabbit hole, we dont know where things will lead us. Perpetually falling, landing, trying t claw our way up the slick metallic walls only to lose our grips and fall back into the blackness, on our way back to wonderland. But sadly we never quit get there. I wonder to myself. What are we getting accomplished? Why live just to die? And why do things go so drastically wrong, and then again maybe there not. In this man made and mechanized new wonderland there are now a lot more rabbit holes than the one Alice followed the little white rabbit down. They just come in different shades now. Like different flavors of candy. Inside the hole lies a world full of surprises. Some not every one is truly ready for. But since the technology of our time is, some venture into the strangeness without a clue on what they will find there. Some enter with out the intent on coming out. But dont make it as far down as they would like. Finding them self in a limbo between reality, and an endless wood. But why when you get down to wonderland do you come back forgetting the adventure that you had? Because the machine of modern life cant allow you to remember what has been discovered. Leaving you craving what you once held like a dodo bird croquet stick. It was all very well to say `Drink me, but the wise little Alice was not going to do that in a hurry. `No, Ill look first, she said, `and see whether its marked poison or not. That bottle that one said drink me has been tosses aside for the mushroom and a bottle that says Budweiser. Thankfully the bottle not marked poison or we might remember whats killing us. The mushroom no longer makes you taller than a tree, but it will make you feel that way and now thats all that matters. Wonderland will never get that back. Now a days we let the house of cards fall on us and hope for the magic at the bottom of the bottle to help us feel tall again Now people have found ways into wonderland, which were to be forbidden to man. But the binary key has decoded secretes of old. Instead of the white rabbit, the blinking mouse on the computer screen leads the way to wonderland. Information in ones and zeros has been dormant in the forest for only the caterpillar to blow in his smoke, is being spied on by Cheshire cats with Macintosh looking glasses. Sadly the world-wide-web does not have a www.wonderland.com address to take them all to the rabbits house. The information that should only be over heard during a mad tea party has been infiltrated by a web cam. It must be in the mouses teapot. Unfortunately, you will never see what the March Hare has found through that lens. Perhaps you need a different looking glass.  Holes once restricted to responsible individuals like Indian Shaman have been exploited and widened enough that the ignorant and the naive have stumbled in. Natural stimulants used by holly men of ancient cultures to find the knowledge to heal are now a chemical escape route from reality. Natures keyhole that used to lock away secretes have been pried open by addiction and false hope. Following the leader like oysters following a walrus with a cigar, run around in a caucus race and in a cloud of dependence. The Mushrooms hardly have the same effects as it did on the girl in the blue dress. But then she did not buy them in a plastic bag in the girls bathroom. The tea on the table is not 70 proof but in wonderland you dont need the drugs to be on the insane side. That why they live in wonderland. .ub9c8d94cd65d77209431efbc3cd10658 , .ub9c8d94cd65d77209431efbc3cd10658 .postImageUrl , .ub9c8d94cd65d77209431efbc3cd10658 .centered-text-area { min-height: 80px; position: relative; } .ub9c8d94cd65d77209431efbc3cd10658 , .ub9c8d94cd65d77209431efbc3cd10658:hover , .ub9c8d94cd65d77209431efbc3cd10658:visited , .ub9c8d94cd65d77209431efbc3cd10658:active { border:0!important; } .ub9c8d94cd65d77209431efbc3cd10658 .clearfix:after { content: ""; display: table; clear: both; } .ub9c8d94cd65d77209431efbc3cd10658 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub9c8d94cd65d77209431efbc3cd10658:active , .ub9c8d94cd65d77209431efbc3cd10658:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub9c8d94cd65d77209431efbc3cd10658 .centered-text-area { width: 100%; position: relative ; } .ub9c8d94cd65d77209431efbc3cd10658 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub9c8d94cd65d77209431efbc3cd10658 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub9c8d94cd65d77209431efbc3cd10658 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub9c8d94cd65d77209431efbc3cd10658:hover .ctaButton { background-color: #34495E!important; } .ub9c8d94cd65d77209431efbc3cd10658 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub9c8d94cd65d77209431efbc3cd10658 .ub9c8d94cd65d77209431efbc3cd10658-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub9c8d94cd65d77209431efbc3cd10658:after { content: ""; display: block; clear: both; } READ: Victorian England in the opening of Oliver Twist EssayWhat the endless forests of wonderland possess are thing that should be known only to the jaberwalkie and the walrus and the carpenter. Once protected by the fermious bandersnach. The possessions are now being persuaded by Tweeldle Dee and Tweedle Dumb. Countless false Alices have tripped into the open holes but all come out empty handed. With nothing more than memories that can only expanded away as dreams. The thing that we all search so vigorously for is simple. But it cant be found in wonderland. Disappearing like a striped cat that can stand on his head. Happiness in not to be point and clicked to. And no form of d rug will ever take you to the true wonderland. Happiness is not found at the end of a rabbit hole. Happiness is in every one. Its a different feeling for different people. For the crocked and wrong who try to cut corners and cheat and look for loophole instead of true happiness, it will continue to elude them, like a little white rabbit.

Smile And War Essays - Bags, Food Packaging, Gunny Sack, Jute, Sack

Smile And War This story describes a place where war has destroyed civilization and created a ruined landscape with people taking shelter wherever they can; ? ?... cities all junk, roads like jigsaws from bombs, and half the cornfields glowing with radioactivity at night...' ? First, the characters do not have much, if any, money to buy clothes or food; ?...the soiled gunny sack clothing of the men...it sold for a penny a cup, but not many were buying, not many had the wealth.? Tom and his family are no exception; ?...in half silo, in that part that still remained upright, he heard the sounds of sleeping, his family...? Also, before the war the characters were probably farmers and factory workers. The war destroyed most of their workplaces and what was left they destroyed themselves; ? ?...there was that time they smashed a factory that was still trying to turn out airplanes.' ? Furthermore, the characters are all very bitter about the ghastly world they live in, and destroying things is their only entertainment; ? ?Lord did we feel good blowing it up!' ? Finally, there is no civilization; there is no structured government and any attempted dictation results in chaos; ? The police ran to escape. The crowd was in full cry...? The characters want peace, but they accept the fact that war is a major part their life.

Johnson Johnson Diversity Plan

Johnson Johnson Diversity Plan Johnson Johnson was formed in 1885 in Brunswick, New Jersey, after two brothers, James Wood and Edward Mead Johnson saw a need to develop sterile supplies for surgical procedures. During that time, doctors operated without gloves, sterile equipment and used unclean cotton from textile mills to pack the wounds so the mortality rate for surgical patients was very high. One of the first products Johnson Johnson developed was ready to use surgical dressings which to led to large reduction in surgical mortality rates. Johnson Johnson continued developing and expanding their product line and their company.In 1919, Johnson Johnson began their first international expansion. The brothers first expanded into Canada and after an around the world trip in 1923 began to develop business in many more countries. They expanded into Australia in 1931, Sweden in 1956 and Japan in 1961 (Johnson Johnson, 1997-2007). Over the next 60 years, Johnson Johnson had established companies in over 50 countr ies.Headquarters of the Johnson Johnson also diversified their product line. They eventually organized their operations into three main divisions; pharmaceutical, medical devices and diagnostics, and consumer products (Answers Corporation, 2007). They became well known for the talcum powder, band-aids and the pain reliever, Tylenol. In 1932, Robert Wood Johnson II, known as General Johnson succeeded his uncle to take over running Johnson Johnson. The General believed strongly in decentralization within the entire organization and all the divisions both in the United States and internationally were given authority to make their own decisions.The General was also responsible for developing the Johnson Johnson credo in 1943 and it is still in force today. The credo is defines the four primary responsibilities of the organization in their order of their importance. Johnson Johnson's first...

Definition and Examples of Sememes in English

Definition and Examples of Sememes in English Definition In English grammar, morphology,  and semiotics, a sememe is a unit of meaning conveyed by a morpheme (i.e., a word or word element). As shown below, not all linguists interpret the concept of sememe in just the same way. The term sememe was coined by Swedish linguist Adolf Noreen in Và ¥rt Sprà ¥k (Our Language), his unfinished grammar of the Swedish language (1904-1924). John McKay notes that Noreen described a sememe as a definite idea-content expressed in some linguistic form, e.g., triangle and three-sided straight-lined figure are the same sememe (Guide to Germanic Reference Grammars, 1984). The term was introduced into American linguistics in 1926 by Leonard Bloomfield. See Examples and Observations below. Also see: Grammatical CategoryHomonymyLexemeLexicalizationLexical Set Lexicology, Semantics, and Semiotics Polysemy Semantic Field and Semantic Field Analysis Examples and Observations: As a rough approximation, one may think of a sememe as an element of meaning.[W]e can say that a lexeme may be connected to more than one sememe; the lexeme table is an example. This relationship is often referred to by the term polysemy, which means multiple meaning.(Sydney Lamb, Lexicology and Semantics. Language and Reality: Selected Writings of Sydney Lamb, ed. by Jonathan J. Webster. Continuum, 2004) Semes and Sememes- [T]he basic or minimal unit of meaning, not further subdividable, is the seme, and . . . two or more semes existing together in a more complex unit of meaning comprise a sememe.(Louise Schleiner, Cultural Semiotics, Spenser, and the Captive Woman. Associated University Presses, 1995)- A sememe is the totality of semes that are actualized by a term within a given context. In [William] Blakes poetry the following sememe could be attached to the term city: industrial, black, crowded, poverty, pain, evil, filth, noise.(Bronwen Martin and Felizitas Ringham, Key Terms i n Semiotics. Continuum, 2006) Bloomfield on Sememes- According to [Leonard] Bloomfield (1933: 161 f.), a morpheme was composed of phonemes and had a meaning, the sememe. The sememe was a constant and definite unit of meaning which differed from all other meanings, including all other sememes. Thus, in Bloomfields view, the identification of a morpheme was based on the identification of a sequence of phonemes which could be assigned a meaning that was constant and different from all other meanings.(Gisa Rauh, Syntactic Categories: Their Identification and Description in Linguistic Theories. Oxford University Press, 2010)- In customary stratificationalist parlance . . ., one refers to the sememe as the realizate of a lexeme, or that piece of fragment of a network of mans cognitive knowledge that the given lexeme happens to realize. For technical and working purposes such a definition of the sememe is quite satisfactory and one need take no further issue with it. The evolution of the concept is fairly straight as w ell: in [Leonard] Bloomfields Language (1933) the term sememe refers to the meaning of a morpheme. Bloomfield offered no clear distinction between morpheme and lexeme, however, and this lack of clarification . . . meant foregoing the benefit of a powerful generalization. . . .The reason for this neglect of a most useful principle in linguistics arises from the fact that it is difficult to explain to linguists of other persuasions, to students, etc., just what it is that the stratificationalist means by the term sememe.(Adam Makkai, How Does a Sememe Mean? Essays in Honor of Charles F. Hockett, ed. by Frederick Browning Agard. Brill, 1983) The Meaning of a Simple WordWhat laity calls a simple word is probably a monomorphemic lexeme identifiable rather obviously with a major part of speech, as one is taught in traditional pedagogic grammars. What laity calls the meaning of a simple word is the semantically always-complex sememe that stands behind or sponsors a given lexeme. If such a lexeme is a common one- e.g., the meaning of father, mother, milk or sun, native speakers are not consciously aware of the definitional meaning of such a form, but they can, nevertheless, immediately translate such a form into another language they know, say German, and come up with Vater, Mutter, Milch or Sonne. If the word needed to express a fairly clear notion does not come to mind or is actually unknown, laity says, how shall I put it (the person has the notion but cannot find the word for it).(Adam Makkai, Luminous Loci in Lex-Eco-Memory: Toward a Pragmo-Ecological Resolution of the Metaphysical Debate Concerning the Reality or Ficti tiousness of Words. Functional Approaches to Language, Culture and Cognition, ed. by David G. Lockwood. John Benjamins, 2000) Sememes and Lexical Units[T]he introduction of the concept lexical unit (although within the restricted technical language of linguistics) is itself an illustration of the concept-forming power of the word. Many linguists . . . make a clear distinction between the seme (or semantic feature) and the sememe, defined as a complex or configuration of semes, which corresponds to a single sense of a lexeme. Sometimes the complete meaning of a lexeme is called a semanteme. However, up to [D. Alan] Cruse (1986) a precise term was missing in lexicology and lexical semantics for the combination of a specific form with a single sense, i.e. a full linguistic sign in Saussures sense. . . . Obviously, the introduction of the notion lexical unit has serious consequences for the distinction between homonymy and polysemy. It must be recognized, however, that paradigmatic as well as syntagmatic relations between words are a matter of lexical units, not lexemes.(Leonhard Lipka, English Lexicology: Lex ical Structure, Word Semantics and Word-Formation. Gunter Narr Verlag, 2002)

Book review Essay Example | Topics and Well Written Essays - 250 words

Book review - Essay Example he author’s intention is clear from the start that she wants an apology from the Japanese government and a repatriation for the comfort women whom she believed were aggrieved and should be justly paid. Her paper is also a subtle way of pronouncing that she is supporting the advocacies of pro-comfort women rights. It is addressed to an audience that is working for this commitment. Her articulation of events and history of comfort women agrees with other written articles about the matter. She wrote about the number of about 200,000 women in brothels, and the pains and sexual diseases they have contracted, in the same way it is reported in the Encyclopedia article for comfort women. Author is able to uncover events beyond World War II and takes us to the recent scenarios of confessions of comfort women, investigations and hearings in order to convince the Japanese government to apologize. She was able to unearth researches relevant on the matter from archives and incorporated it in her study that could be useful to other interested researchers. Other topics that she wrote about international responses like that of the US, Canada, Dutch Parliament and EU are also found in numerous articles of research, but nevertheless, a confirmation of evidences. This also shows that the argument Choi had written is backed up by evidences from primary sources. The author is a graduate student at the Bologna Center of the Johns Hopkins University Paul H. Nitze School of Advanced International Studies. Her areas of concentration are International Relations and International Law and

Explain the structure and objectives of the UK and US regulatory Essay

Explain the structure and objectives of the UK and US regulatory systems and assess whether they are capable of regulating the f - Essay Example It will then discuss the Dodd-Frank Act passed by the United States Congress and conclude with an estimation of the efforts of both countries. UK Financial Regulatory Measures In the UK several reports were made that reviewed the global recession crisis with the purpose of offering corrective suggestions that would bear on the regulation the financial service industry. The important ones were the Turner Review, The Treasury White Paper on Reforming Financial Market, and the Walker Report that dealt with corporate governance. The first important report was produced by Lord Adair Turner. In May, 2008 Turner was appointed Chairman of the Financial Services Authority. By the Bank of England Act 1998, the Tripartite Authorities was created consisting of the Her Majesty's (HM) Treasury, the Bank of England, and the newly created Financial Services Authority (FSA). The FSA took over bank supervision services from the Bank of England. Turner is an insider of the both the UK and the US financ ial markets. In the United States he worked for Chase Manhattan Bank from 1979-92 and for Merrill Lynch Europe where he serviced as Vice-Chairman during the period of the recession, 2000-2006. In 1994, Turner became a director of the influential American consulting firm McKinsey & C. Turner presented a formal talk to the Bank of India in February, 2010. The event was the 14th C.D. Deshmukh Memorial Lecture. He made several observations that foretold ways in which the U.K. would be concerned with meeting the economic crisis. Financial transaction taxes could be used to control Short-term speculative inflows. Capital requirments against trading activities and leverage constraints on bank and non-bank trades were practical tools Macro-prudential tools could be used to warn off asset price bubbles and not interest rate levers. Turner's remarks were essentially in accord with the May, 2009 Turner Review. The review went against the efficient market theory that was often used to support a stance of self-correcting markets. It stated, "Market efficiency does not imply market rationality", making a note of "self-reinforcing herd effects and of prices overshooting rational equilibrium levels" (Turner, p. 40). Suggestions made by the report included raising the amount of capital in the global banking system; requiring capital against book trading activities; enforcing the role of regulators to avoid and check unnecessary procyclicality; introducing a maximum gross leverage ratio; intense supervision of bank liquidity positions and use of a core funding ratio to be reflected on balance sheets. Regulation should be based on economic substance as opposed to legal form and unregulated financial institutions should fall under the authorities of regulates. Regulation standards under global agreements should apply to offshore financial centers. Retail depositors should be generously covered by deposit insurance. Credit rating agencies were addressed to avoid conflicts of inter est under dictates of good governance and structured finance ratings should stand review within the Basell II framework. Credit Default Swaps should fall under "clearing and central counterparty systems". Macro-prudential analysis should be used by the Bank of England and the FSA and

How Duty of Care Contributes to Safe Practise Essay Example for Free

How Duty of Care Contributes to Safe Practise Essay What duty of care means in children and young people settings Duty of care – it’s required we have to give the right amount of attention and caution to avoid negligence which would lead to harm to other people. Duty of care is the legal term for safeguarding yourself and others. Children (especially young children) are vulnerable because they have not yet developed the physical and cognitive skills to care for themselves, so they need care from the adults around them. As a practitioner we have a duty of care towards them, the younger and more vulnerable the child, the greater the duty of care needed. Duty of Care includes the following concepts: †¢ to keep individuals safe †¢ to keep individuals free from harm †¢ to give choice As a practitioner, vigilance and attention keeps young children safe as they develop, these areas help when the child has a good role model to teach them: †¢ The ability to foresee and cope with potential dangers †¢ More robust immune systems †¢ Empathy – understand that their actions may hurt or upset others †¢ Communication skills to be able to talk about the harm others may be doing them How this contributes to the safeguarding or protection of individuals Duty of care contributes to the safeguarding/protection of children/young people by keeping them safe and protecting them from abuse, whether this is in a sexual, physical, neglect or emotional harm. Children have a right to be safe and to be treated with respect and dignity, as a practitioner we have to take reasonable steps to ensure the safety and well-being of all children in our care. If we don’t follow all necessary steps it could be regarded as professional neglect, we must always act and be seen to act in the child’s best interests. Babies and under 3’s are in need of an adults care for protection because they are unable to do this for themselves. Duty of care safeguards children in my setting in various ways: * Risk assessments – having done risk assessments we are taking precautions to avoid accidents or the spreading of infections. * Following the correct procedures if we have any concerns for a child’s well-being. * We set clear expectations and boundaries depending on age, stage and development and we discourage any behaviour which could result in a child being harmed or upset. * Assessments and observations on children can alert us to any problems that may need our attention and will also help in the discussions with parents and other professionals. * Always listen to what the children have to say and take any concerns they may have seriously.

Just Breathing Essay -- essays research papers

Just Breathing Ill-timed encounters with torment and death will always leave one behind as a reflective and thought full individual. â€Å"Just Breathing†, which was published in 1997 in the book â€Å"Sex, Drugs, Rock’n’Roll: Stories to end the centuryâ€Å", deals with a woman who feels, that she has changed after a strange meeting with the woman Magde. This essay contains an analysis and an interpretation of Nina and the function Madge has in Nina’s life. The story begins quite sudden because the reader is practically thrown into the story and the characters aren’t introduced. If you take a look at the verbs in the first three lines you will see that most of them are written in past tense. Therefore you can see that the narrator is looking back on the story of Nina. It’s unclear whether or not the narrator knows Nina, but by examining the text furtherer it becomes more and more obvious that it is a narrator who is present in the short story. From time to time while telling the story the narrator interrupts Nina to comment on the thoughts and actions of her, â€Å"Line 6, p 1 [why did illness never strike in term time?]† and â€Å"Line 101, p 4[buying twenty Benson & Hedges. (Twenty!)]†. In this short story Diana Hendry uses interior monologues to show the emotionally affected woman, Nina, and her life after a close encounter with death. Nina is a middle-aged woman who has taught English Literature for 15 years and she is married to Tom. After a serious asthma attack Nina is back at home...

Democratic National Convention Essay

Standing in front of thousands of audience who are motivated to involve into the election, the former President Bill Clinton delivered his speech to support Democratic nominee Barack Obama as the American President. He successfully conveyed his support to the listeners with his organized statements, and persuaded people to vote for Obama by explicating his understanding of election and the quality Obama possesses to lead the country. The speech positively offers Obama a strong helping hand on his final lap of running for the president. Behind Bill’s speech is a peculiar way in which he convinced the audience Obama is the right choice for president. Through the whole speech, Bill’s tone flew soft and slow, speaking like a gentle old man telling beautiful stories to his lovely grand children; he showed his great sense of humor via saying â€Å"the campaign generates so much heat, it increases global warming. †, creating a pleasant atmosphere among the enormous crowd; he thrilled the Obama’s fellows by making praised comments on Obama’s contributions and his running for election, that is, to tell people that he come here first to support Obama, and then develop it into his detailed reasons. Apparently he thought Obama’s policy will benefit American families and restore American leadership in the world. At the same time, he attacked McCain’s extreme political philosophy and asserted that it would let Americans endure even more financial burdens. During the process, Bill credited Hillary’s great effort she made on her road for American president, though at last she did not win. This laid the foundation for Bill to express a strong, supportive voice from Clinton family, adding that he and Hillary will be on the side of Obama with certainty. The solid clarification sparked cheers and applause from the audience. Since Bill has been a great president in the American history, he earned reputation around the world. People admired him as a guide to prosperity and a man with wisdom. Inarguably, a fair portion of people regard his notions and remarks on campaign as reasonable and convincing. Besides, as Hillary also boasts her own reputation in American political field, voices from Clinton family do mean something. Specifically, Bill based his support on the concept of strengthening America both domestically and internationally. He exclaimed that during the 8-year regulation of Republic, various issues rise and the country falls in great trouble for failing to promote American dream and for the loss of leadership in the world. Considerable, he defined the next president as â€Å"a man with two most important jobs†, that is, â€Å"to rebuild the American dream and to restore American leadership in the world. † Let’s refer to the history and make abroad comments on Bill’s contribution as president and then we may figure out why he concerned about these two jobs so much. As the forty-second president, he channeled his energy into establishing and rebuilding after the Cold War, attempting to improve people’s living standard and American financial conditions. He signed North American Free Trade Agreement (NAFTA), making endeavors to solve labor problems not only in America but also other countries(1). Facing the challenge of international relationships, his eyes focused on how to eliminate multiple misunderstandings deterring the wheel of goodwill from being in motion. It may suffice to mention Tibet-China’s discussion on human rights, a formal meeting with Chairman Jiang. During the meeting Bill advised a deeper communication with Dalai Lama, trying to help solve China’s long-term human rights conflict, which unfortunately did not end successfully(2). However, this case fully illustrates Bill as a leader insisting the idea of peace and cooperation. And when he is looking for a person who puts development and cooperation first, he find Obama. When talking about America international policy in the past 8 years, Bill described it as â€Å"our position in the world has been weakened by too much unilateralism and too little cooperation. † He conveyed the situations most Americans know and complain about: a perilous dependence on imported oil, a refusal to lead on global warming, a severely burdened military and so forth. All these failed policies, according to Bill, are contrary to the road of hope and happiness which Americans yield for. So here is the thing: why does Bill believe Obama is the one for president? The short answer is he can make America a better country. The long answer is, as Bill explained:†He has a remarkable ability to inspire people, to raise our hopes and rally us to high purpose†¦He has shown a clear grasp of foreign policy and national security challenges and a firm commitment to rebuild our badly strained military. † Therefore Obama stands in front of the public as a leader of change, as a politician looking for development based on people’s life expectations rather than individual interest. He was described as a man fighting all the way to achieve his success, and it inspired people who are willing to get rid of life troubles through hard work. In terms of national policies and security, Bill convinced the audience that Obama would increase job opportunity and cut taxes for hard-working people and Mid-class families. And Obama would never allow terrorists to obscure their opportunities to make tragic damages like â€Å"911†. All these positive and powerful statements help Obama gain reputations from the public and to some extent eliminate suspicion remained among US citizens. As a rhetoric expert, Bill intelligently utilizes tropes to funnel his ideas into audiences’ heads. He received a great respondent when he said:† People the world over have always been more impressed by the power of our example than by the example of our power. † The sentence is concise and strong, explicitly indicating that to be on the top of the world’s power, America should serve as a leader to create global prosperity, not just illustrating in front of other nations how strong America is. It creates a pattern of â€Å"example† and â€Å"power†, and the comparison in the sentence makes it even easier to remember, thus reinforcing the theme of supporting Obama’s policies. In the speech, Bill also specified his speech perfectly by his vivid expression and body movements, making the whole speech memorable. In his speech, Bill said:† What about the military families pushed to the breaking point by multiple, multiple deployments? What about the assault on science and the defense of torture? What about the war on unions and the unlimited favors for the well-connected? What about Katrina and cronyism? † Through series of questions, Bill reminds the failed policies the Republicans have set and judged them as big mistakes. In turn, it successfully generated against emotions, raising voices calling for change and Obama as the leader to change. After roughly 20 minutes, the speech ended. Overall, Bill Clinton’s speech to support Obama conveyed Bill’s ideas about the current challenges America is facing and the reasons to support Obama as the president. The speech speaks highly of Obama’s ability and his policies intending to better develop this country and also points out the wrong direction in which Republicans keep going for eight years. The purpose of his delivering the speech is clear— to support Obama and convince people to join him. And to some degree Bill succeeded to do so in this speech. (1):Bill Clinton—Wikipedia, the Free encyclopedia Wikipedia 14 September 2008, at 05:50 http://en. wikipedia. org/wiki/Bill_Clinton (2):On the issue: Bill Clinton’s foreign policy Ontheissues. org 11 September 2008 http://www. ontheissues. org/Celeb/Bill_Clinton_Foreign_Policy. htm

Holden’s depression by J.D Salinger Essay

According to Psychiatric News the depression rate of a normal 16 year old is 11.5%. Holden Caulfield was apart of that 11.5% because he is disconnected with his family, is drinking heavily and is trying to experience sexual relations with older women. In Catcher in the Rye, J.D Salinger uses Holden’s interactions with his family, alcohol and sexuality to demonstrate his depression. This story describes that with Holden’s brother, Allie passing away it makes his depression rate go higher but lowers as he ‘talks’ to him. â€Å"I felt so depressed, you can’t even imagine. What I did, I started talking, sort of out loud to Allie,†(98) said Holden. This shows that whenever Holden would feel down and depressed that the only person to go to was his brother, Allie. This was a way of comfort for Holden throughout the story. There are more incidents when Holden felt depressed and just talked to his dead brother, Allie, which is Salinger’s way to demonstrate his depression. Alcohol demonstrates Holden’s depression also. â€Å"There isn’t any nightclub in the world you can sit in for a long time unless you can at least buy some liquor and get drunk of unless you’re with some girl that really knocks you out,† said Holden which describes that with the word usage of â€Å"at least buy some liquor and get drunk† meant that for him to have a good time he would need to be drunk to have fun. Also, the words â€Å"unless you’re with some girl that really knocks you out† explains that not just being drunk at a nightclub would make him enjoy himself but just having someone to talk to would also help to get rid of the loneliness. Being alone and needing someone to talk to, links back to Holden’s depression issues. Lastly, Holden is mostly saddened by his sexual relationships with older women. Holden’s quote â€Å"don’t you feel like talking for a while†(124) , lets the reader know that he is scared and doesn’t really want to have sex with Sunny and just needed someone to talk to. Holden wanted to keep the conversation going but could not because Sunny was a prostitute and was only there for the money, not for conversation. The words â€Å"don’t you feel like†¦Ã¢â‚¬  shows that Holden is just asking questions, trying to prevent Sunny from doing her job or ignoring the real reason she was there. This shows that Holden only asked Maurice to send up a girl for him so he would have someone to talk to since he could not talk to his mom about his problems since she wasn’t around. As a result, he tries to connect with other older women instead. Salinger uses Holden’s attraction to older women to demonstrate the extent of his depression and need t o have someone to give a listening ear. Catcher in the Rye demonstrates Holden’s depression by J.D Salinger’s usage of his family, alcohol and sexuality. These quotes all show that his use of alcohol, sexual relationships and the lack of family all contributed to Holden’s depression. His is one of the many teenage depression cases that make up the 11.5% of the nation’s depression rate.

Qué es TPS y beneficios migratorios a centroamericanos

Quà © es TPS y beneficios migratorios a centroamericanos El Estatus de Proteccià ³n Temporal, conocido como TPS por sus siglas en inglà ©s, es un beneficio que otorgan las autoridades de Estados Unidos a migrantes indocumentados de determinados paà ­ses en donde existe una situacià ³n grave de inestabilidad, como una guerra civil o un desastre natural. No todos los migrantes indocumentados procedentes de paà ­ses en conflicto pueden beneficiarse de un TPS. Las autoridades de Estados Unidos deben emitir una declaracià ³n formal extendiendo proteccià ³n TPS a los nacionales de un paà ­s en particular. Puntos Clave: TPS El TPS es una proteccià ³n temporal otorgada por el gobierno de los Estados Unidos a los migrantes de paà ­ses en situaciones de inestabilidad grave.Beneficios migratorios por TPS: los migrantes no pueden ser deportados, cuentan con permiso de trabajo y pueden solicitar permiso para viajar fuera de EE.UU. y regresar.Paà ­ses centroamericanos amparados bajo TPS: El Salvador, Nicaragua y Honduras.  ¿Quà © paà ­ses tienen TPS? En la actualidad, los ciudadanos de 10 paà ­ses pueden beneficiarse de un TPS, en tanto reà ºnan los requisitos establecidos en sus respectivas declaraciones de Estatus de Proteccià ³n Temporal: El Salvador, Haità ­, Honduras, Nepal, Nicaragua, Siria, Somalia, Sudn, Sudn del Sur y Yemen. En estos momentos, la situacià ³n del TPS para El Salvador, Nicaragua, Haità ­ y Sudn es voltil debido a que la administracià ³n del Presidente Donald Trump dictaminà ³ el fin del programa, pero la orden preliminar de una corte de distrito impide, por el momento, la ejecucià ³n de dicha decisià ³n.  ¿Cules son las protecciones migratorias para los migrantes con TPS? Las protecciones migratorias para los migrantes indocumentados con TPS aprobado o elegibles para TPS son las siguientes: No pueden ser deportados ni detenidos por razones migratorias.Tienen derecho a un permiso de trabajo conocido como EAD.Pueden obtener un permiso para viajar fuera de EE.UU. y regresar.Pueden solicitar un nà ºmero del Seguro Social y sacar la licencia de manejar. Sin embargo, un TPS no es un camino directo hacia la tarjeta de residencia permanente, conocida como green card. En otras palabras, un TPS no se convierte en una green card al cabo del paso del tiempo y de manera automtica. Tampoco es un camino hacia la ciudadanà ­a estadounidense. Cabe destacar que, como condicià ³n indispensable para obtener los beneficios del TPS, es obligatorio estar en Estados Unidos en el momento en que se produce la declaracià ³n de las autoridades estadounidenses otorgando TPS a un determinado paà ­s. En otras palabras, el TPS no beneficia a los migrantes que llegaron en fecha posterior a dicha declaracià ³n. Tambià ©n es imprescindible haber solicitado el TPS en los 18 meses siguientes al inicio del programa y haber solicitado la extensià ³n cada vez que se decretà ³ la misma. Situacià ³n de TPS para salvadoreà ±os El TPS para El Salvador se aprobà ³ en 2001 y desde entonces se extendià ³ en sucesivas ocasiones. En la actualidad, unos 200.000 salvadoreà ±os se benefician del mismo, aunque estn en riesgo de perderlo. En enero de 2018, el Departamento de Seguridad Interna (DSH, por sus siglas en inglà ©s) anuncià ³ que no iba a extender el TPS para El Salvador y que este caducarà ­a en septiembre de 2019. Sin embargo, segà ºn una orden preliminar en el caso Ramos et al v. Nielsen et al, el DHS no puede poner fin a la proteccià ³n de TPS. Mientras tanto, para los salvadoreà ±os que pidieron la à ºltima extensià ³n de su TPS, tienen que haber recibido la carta Notice of Continued Evidence of Work Authorization enviada por USCIS. Esta puede presentarse junto con el permiso de trabajo como prueba de que se est autorizado para trabajar en Estados Unidos. Las personas que no han recibido la carta y cumplen los requisitos (como haber solicitado la extensià ³n del TPS dentro de plazo a principios de 2018) pueden solicitarla marcando al 1-800-375-5283 o comunicndose con Emma, la asistente virtual de USCIS. TPS y beneficiarios nicaragà ¼enses La situacià ³n de los nicaragà ¼enses con TPS es similar a la de los salvadoreà ±os. El gobierno de EE.UU. anuncià ³ el fin de ese programa el 5 de julio de 2019, pero la orden preliminar de una corte de distrito del norte de California ha dejado, por el momento, vigente el programa, y se est a la espera de futuras decisiones judiciales. Mientras tanto, entre 2.500 y 5.000 nicaragà ¼enses siguen amparados por el TPS con permisos de trabajo con fecha de vencimiento de 2 de abril de 2019. El gobierno de Estados Unidos concedià ³ el TPS para Nicaragua en 1999, despuà ©s de que el huracn Mitch devastà ³ el paà ­s. Pudieron acogerse al programa los nicaragà ¼enses que demostraron haber ingresado a EE.UU. el 30 de diciembre de 1998 o antes y haber estado en el paà ­s de forma continua desde el 5 de enero de 1999. TPS para hondureà ±os A mediados de 2008, el gobierno de Trump extendià ³ el TPS para hondureà ±os hasta el 5 de enero de 2020. Aproximadamente unos 57.000 hondureà ±os tienen TPS, bajo la resolucià ³n que fue aprobada en 1998 tras los desastres provocados en su paà ­s por el paso del huracn Mitch.  ¿Quà © pueden hacer los migrantes con TPS para arreglar sus papeles? Teniendo en consideracià ³n que el TPS no se convierte nunca automticamente en una tarjeta de residencia permanente y que existe la amenaza real de que el TPS caduque, es conveniente explorar si existen posibilidades de quedarse en Estados Unidos legalmente. En primer lugar, es posible para algunos migrantes ajustar su estatus cuando hay una peticià ³n. Por ejemplo, una solicitud de papeles presentada por un ciudadano estadounidense para su cà ³nyuge o por un hijo nacido en EE.UU. mayor de 21 para su padre o su madre. En ambos casos, para que sea posible el ajuste de estatus es necesario que el migrante haya ingresado legalmente a EE.UU., aunque luego se hubiera convertido en indocumentado al no salir dentro del plazo autorizado. Cabe destacar que los migrantes que ingresaron a EE.UU. cruzando ilegalmente la frontera no pueden ajustar su estatus por peticià ³n de cà ³nyuge ciudadano ni de hijos ciudadanos. Estas peticiones deben finalizarse en una embajada o consulado de EE.UU. y esa salida del paà ­s lleva aparejada, en muchos casos, que se active el castigo de 3 a 10 aà ±os que impide regresar por ese tiempo. La à ºnica excepcià ³n son los migrantes que califiquen para obtener un perdà ³n provisional por dureza extrema antes de viajar fuera de EE.UU., ya que aunque tendrà ­a que salir del paà ­s para presentarse a la entrevista en un consulado podrà ­an regresar inmediatamente despuà ©s de la misma. En segundo lugar, serà ­a posible para algunos migrantes acogerse al asilo polà ­tico. Aunque en principio hay que solicitarlo en el plazo de un aà ±o desde que se ingresa a EE.UU., el TPS paraliza ese cà ³mputo, ya que es una circunstancia extraordinaria que, en el lenguaje legal del asilo, para el reloj. En tercer lugar, los migrantes que son familiares inmediatos de un ciudadano que sirve en el Ejà ©rcito de los Estados Unidos o es veterano o reservista podrà ­an regularizar su situacià ³n y sacar la green card por medio del programa conocido como Parole in Place. Finalmente, los migrantes và ­ctimas de ciertos crà ­menes podrà ­an obtener beneficios migratorios a travà ©s de la visa T para casos de trfico humano. Esta opcià ³n tambià ©n aplica para la visa U, para casos de personas que han colaborado en la resolucià ³n de ciertos crà ­menes o la condena de los victimarios, asà ­ como el programa VAWA para và ­ctimas de violencia domà ©stica para cà ³nyuges de ciudadanos o residentes permanentes legales. En algunos casos esta proteccià ³n tambià ©n se extiende a los padres e hijos de los mismos. Es importante evitar ser và ­ctima de fraude de asesores no calificados que juegan con la desesperacià ³n de los migrantes. Es recomendable consultar el caso de cada persona con un abogado calificado o un representante acreditado por el Departamento de Justicia. Este es un artà ­culo informativo. No es asesorà ­a legal.

Spheres Where Your English Literature and Creative Writing Degree Will Come Handy

Spheres Where Your English Literature and Creative Writing Degree Will Come Handy Spheres Where Your English Literature and Creative Writing Degree Will Come Handy In thÐ µ PrÃ'â€"nÃ' Ã µtÐ ¾n RÐ µvÃ'â€"Ð µwÃ'• GuÃ'â€"dÐ µ tÐ ¾ CÐ ¾llÐ µgÐ µ Majors (2008), English LÃ'â€"tÐ µrÐ °turÐ µ and creative writing degree wÐ °Ã'• ranked among thÐ µ tÐ ¾Ã'€ tÐ µn college mÐ °jÐ ¾rÃ'• Ã'â€"n thÐ µ US. Does a course meant Ð ¾nlÃ'Æ' for literature Ð µnthuÃ'•Ã'â€"Ð °Ã'•tÃ'•? HÐ ¾w dÐ ¾Ã µÃ'• grÐ °duÐ °tÃ'â€"ng wÃ'â€"th Ð °n EnglÃ'â€"Ã'•h mÐ °jÐ ¾r degree can help you Ã'â€"n opening up more employment opportunities Ð °nd Ã'€rÐ ¾fÐ µÃ'•Ã'•Ã'â€"Ð ¾nÐ °l Ð °dvÐ °nÃ' Ã µmÐ µnt? Being a major at English, Ã'â€"nvÐ ¾lvÐ µÃ'• studying English Ð °nd lÃ'â€"tÐ µrÐ °rÃ'Æ' wÐ ¾rkÃ'• frÐ ¾m varied Ã'€Ð µrÃ'•Ã'€Ð µÃ' tÃ'â€"vÐ µÃ'•. The literary Ð °nÐ °lÃ'Æ'Ã'•Ã'â€"Ã'• dÐ µvÐ µlÐ ¾Ã'€Ã'• a Ã'•tudÐ µntÃ'• comprehension, rÐ µÃ °Ã'•Ð ¾nÃ'â€"ng, and critical thinking. Interpreting any lÃ'â€"tÐ µrÐ °rÃ'Æ' work requires Ã' Ã °rÐ µful understanding Ð ¾f the tÐ µxt and thÐ µ ability to   communicate Ã'â€"tÃ'• historical, cultural, Ð °nd Ã'•Ð ¾Ã' Ã'â€"Ð µtÐ °l significance effectively. Such a feature should be peculiar to all people to be able to express their thoughts. Graduating in English with a creative writing degree course requÃ'â€"rÐ µÃ'• Ð °t lÐ µÃ °Ã'•t 120 Ã' rÐ µdÃ'â€"t hours wÐ ¾rth of vÐ °rÃ'â€"Ð ¾uÃ'• Ã' Ã ¾urÃ'•Ð µÃ'• Ã'•uÃ' h Ð °Ã'• lÃ'â€"tÐ µrÐ °rÃ'Æ' hÃ'â€"Ã'•tÐ ¾rÃ'Æ' Ð °nd thÐ µÃ ¾rÃ'Æ', language dÐ µvÐ µlÐ ¾Ã'€mÐ µnt, EnglÃ'â€"Ã'•h Ã' Ã ¾mÃ'€Ð ¾Ã'•Ã'â€"tÃ'â€"Ð ¾n, speech Ã'•tudÃ'â€"Ð µÃ'•, Ã' rÐ µÃ °tÃ'â€"vÐ µ Ð °Ã'• well as buÃ'•Ã'â€"nÐ µÃ'•Ã'• wrÃ'â€"tÃ'â€"ng. FÐ ¾r mÐ °nÃ'Æ' Ã'•tudÐ µntÃ'•, choosing a college major mÐ µÃ °nÃ'• Ã' hÐ ¾Ã ¾Ã'•Ã'â€"ng Ð ¾nÐ µ that will guarantee high-paying jobs Ã'â€"mmÐ µdÃ'â€"Ð °tÐ µlÃ'Æ' Ð °ftÐ µr grÐ °duÐ °tÃ'â€"Ð ¾n. The English language and literature dÐ µgrÐ µÃ µ Ã'€rÐ ¾vÃ'â€"dÐ µs avenues tÐ ¾ mÐ ¾rÐ µ possibilities Ã'â€"n the workplace. EnglÃ'â€"Ã'•h majors Ð °rÐ µ Ð °blÐ µ tÐ ¾ thrÃ'â€"vÐ µ in almost Ð °nÃ'Æ' fÃ'â€"Ð µld. MÐ °Ã'•Ã'• Media Being creative is a must for any job that concerns mass media. YÐ ¾ur English major wÃ'â€"ll help you acquire a brÐ ¾Ã °d Ð °rrÐ °Ã'Æ' Ð ¾f Ã'•kÃ'â€"llÃ'• that Ð °rÐ µ tÐ °Ã'â€"lÐ ¾rÐ µd tÐ ¾ mÐ µÃ µt thÐ µ nÐ µÃ µdÃ'• of the media Ð °nd Ã' Ã ¾mmunÃ'â€"Ã' Ã °tÃ'â€"Ð ¾nÃ'• Ã'â€"nduÃ'•trÃ'â€"Ð µÃ'• without having to Ã'•Ã'€Ð µÃ' Ã'â€"Ð °lÃ'â€"Ã'•Ð µ Ã'â€"n a particular mÐ µdÃ'â€"Ð ° area. Theater ArtÃ'• Creative Writing and English Literature degrees help Ð µxÃ'€Ð °nd Ã'Æ'Ð ¾ur skills, thÐ µÃ ¾rÐ µtÃ'â€"Ã' Ã °l undÐ µrÃ'•tÐ °ndÃ'â€"ng Ð °nd Ð µxÃ'€Ð µrÃ'â€"Ð µnÃ' Ã µ Ã'â€"n thÐ µÃ °trÐ µ Ð °nd Ã'€Ð µrfÐ ¾rmÐ °nÃ' Ã µ practice. It will help you take on the the skills Ð °nd Ã'€rÐ ¾Ã' Ã µÃ'•Ã'•Ð µÃ'• Ã'â€"n Ð °Ã' tÃ'â€"ng, dÃ'â€"rÐ µÃ' tÃ'â€"ng, dÐ µvÃ'â€"Ã'•Ã'â€"ng, wrÃ'â€"tÃ'â€"ng, drama, Ã' rÃ'â€"tÃ'â€"Ã' Ã °l analysis, stage management Ð °nd theatre production PublÃ'â€"Ã'  RÐ µlÐ °tÃ'â€"Ð ¾nÃ'• You will be involved in Ã' Ã ¾mmunÃ'â€"Ã' Ã °tÃ'â€"Ð ¾n and theory as well as in carrying out studies thÐ °t Ã'€rÐ ¾mÐ ¾tÐ µ your Ð °nÐ °lÃ'Æ'tÃ'â€"Ã' Ã °l and rÐ µÃ'•Ð µÃ °rÃ' h Ã'•kÃ'â€"llÃ'•. You will be able to use your professional Ã'•kÃ'â€"llÃ'• Ã'â€"n wrÃ'â€"tÃ'â€"ng, media and Ã'•tÐ °kÐ µhÐ ¾ldÐ µr relations, Ã'•trÐ °tÐ µgÃ'Æ' Ð °nd research, wÃ'â€"th an emphasis Ð ¾n problem Ã'•Ð ¾lvÃ'â€"ng, creativity, project Ð °nd rÐ µlÐ °tÃ'â€"Ð ¾nÃ'•hÃ'â€"Ã'€ mÐ °nÐ °gÐ µmÐ µnt. TÐ µÃ °Ã' hÃ'â€"ng Your degree will enable you to pass your skills and passion on students of all ages, involving them in classical literature analysis and helping them to become creative writers, teaching grammar, vocabulary and all other things. WrÃ'â€"tÃ'â€"ng Your exposure to great writers and to the reading that you have done while attending courses will be of great help when you do some writing on your own. RÐ µÃ'•Ð µÃ °rÃ' h-BÐ °Ã'•Ð µd InduÃ'•trÃ'â€"Ð µÃ'• Such aÃ'• Marketing Ð °nd AdvÐ µrtÃ'â€"Ã'•Ã'â€"ng Your ability to spin words and being a wordsmith will help you do your best. English mÐ °jÐ ¾rÃ'• train tÐ ¾ bÐ µ Ã' Ã ¾mmunÃ'â€"Ã' Ã °tÐ ¾rÃ'•, Ã'â€"n bÐ ¾th wrÃ'â€"ttÐ µn Ð °nd Ã'•Ã'€Ð ¾kÐ µn formats, mÐ °kÃ'â€"ng thÐ µm Ã'â€"ndÃ'â€"Ã'•Ã'€Ð µnÃ'•Ð °blÐ µ to Ð °nÃ'Æ' buÃ'•Ã'â€"nÐ µÃ'•Ã'• or Ð ¾rgÐ °nÃ'â€"zÐ °tÃ'â€"Ð ¾n. A background Ã'â€"n the English lÐ °nguÐ °gÐ µ Ð °nd literature Ð °ddÃ'• Ã' rÐ µdÃ'â€"bÃ'â€"lÃ'â€"tÃ'Æ' to almost Ð °nÃ'Æ' Ã'€rÐ ¾fÐ µÃ'•Ã'•Ã'â€"Ð ¾n, Ð µÃ'•Ã'€Ð µÃ' Ã'â€"Ð °llÃ'Æ' fÐ ¾r those Ã'â€"n uÃ'€Ã'€Ð µr mÐ °nÐ °gÐ µmÐ µnt Ð °nd administrative lÐ µvÐ µlÃ'•. FrÐ ¾m reading Ã' lÐ °Ã'•Ã'•Ã'â€"Ã'  tÐ ¾ Ã'€Ð ¾Ã'•tmÐ ¾dÐ µrn literary wÐ ¾rkÃ'• thrÐ ¾ughÐ ¾ut English hÃ'â€"Ã'•tÐ ¾rÃ'Æ', studying them Ã' lÐ ¾Ã'•Ð µlÃ'Æ' Ð °nd wrÃ'â€"tÃ'â€"ng tÐ µÃ' hnÃ'â€"Ã' Ã °l and Ã' rÐ µÃ °tÃ'â€"vÐ µ Ð °nÐ °lÃ'Æ'Ã'•Ð µÃ'•, EnglÃ'â€"Ã'•h mÐ °jÐ ¾rÃ'• Ã' Ã °n apply for a wide Ð °rrÐ °Ã'Æ' of positions.

International economics Assignment Example | Topics and Well Written Essays - 500 words - 1

International economics - Assignment Example 4. A debtor nation is that which has a negative balance of trade owing to numerous debts owed to international financial institutions while a creditor nation is that which has a positive balance of trade. Entries like exports, loan receipts and investments constitute surplus, hence indicate creditor status while those entries like amount expenditure, are considered deficits and indicate a debtor status (Becker 123). 5. Exchange rate refers to the market rates at which a given currency trades in relation to others. Depreciation refers to the decrease in a country’s exchange rate while appreciation is the decrease in a country’s exchange rate. Arbitrage is the systematic purchase of a good or service from one location at a very low price, and selling it in another location at an exceedingly high price. In exchange markets, arbitrage is used by traders by exploiting weaknesses in computerized systems to make quick profits (Becker 123). 6. Purchasing parity refers to a system normally used in determining various currency values in relation to others. Purchasing power parity would hold when the price of commodities were equal in all countries (Becker 223). A free market economy where goods enter and leave borders may make purchasing parity a good estimate of a country’s currency. 7. The following shows how exchange rate growth is closely connected to differences in money growth, and real output growth across countries whereby the growth of real output leads to a money growth, which subsequently leads to increase in the exchange rate 1. The supply curve is upward sloping since the increase in the supply of Canadian dollars leads to an increase in the value of Icelandic Krona. This may arise due to increased inflation in Canada and poor monetary economic policies. 9. The above graph shows that an increase in the Canadian dollar value leads to a corresponding decrease in the value of the Icelandic Krona. This may take place due to an increased demand

The Diversification of the American Families Essay - 1

The Diversification of the American Families - Essay Example The research team is composed of Alvin and Heidi Toffler and they end at a conclusion that neither of these changes is bad and such conclusions they arrive at through the historical view of some vital changes in family (Alvin and Heidi 2000 pg 594). How is America Diversifying? The article starts by mentioning that the American population is not dying given that it is diversifying. The diversification is though not quite evident to the American citizens hence some unwarranted uncertainty. The diversification of the American population is taking place right from the population itself, the children and the society. The diversification is taking place due to the changing trends in the society such as divorce, remarriage and new family lifestyles, which creates a new family from the other each time such facts are adhered to appropriately. Through fracturing, the existing families are actually taking a completely new form, which is more diversified due to the revolutionary changes from a shift in energy, technology, work, economics and communications. Technology has created some way in which some aspects in the society are viewed, the majority of the Americans have high value for work due to changes in lifestyles minimizing the room for the traditional aspects of the family as it existed before. It is quite easy to detect that the world is changing rapidly depending on the nature of the aspect discussed above. The American family has diversified from the traditional family to the nuclear family through evolution from the first wave family to the third wave family and today we have the wave family, which is a kind of family, which is quite hard to define as it happens in the single life situation (Alvin and Heidi 2000 pg 594-95). The Americans through their government have diversified the general industry to incorporate all the citizens in terms of all the aspects.  

The Seeds of Ageism Assignment Example | Topics and Well Written Essays - 1000 words - 1

The Seeds of Ageism - Assignment Example Ageism is an amalgamation of stereotypes beliefs, discrimination behaviors, prejudice evaluations. Ageism is attributed to the changing demographic trends in various part of the world. Life expectancy is enhanced as a result people live for a longer duration and may lead a healthy life (Marques Presentation FLARE31Aug). According to the United Nations aging index, the number of individuals above the age of 60 years is equal to the number of individuals between the age of 0- 14 years this highlight the fact that elderly people are equal in number to the young population. Further, Europe witnessed an aging index of 136.2 in 2007 while it is anticipated to enhance to 229.7 in 2050 (Ageism in Europe). These data indicate that there is going to be a drastic alteration in population structure in future which is going to have lasting implication on the society in terms of labor markets, growth both economic and developmental, the behavior of consumer as well as health systems. These implications are not ordinary to overlook as they are going to change the structure of the society. Health systems are going to affect to a greater extent as they have to witness new paradigms. Ignorance of any kind leads to prejudice or ageism. Ageism has a negative implication and it depicts the attitude an individual display towards elderly people. According to Nelson (2002), Older adults in the United States tend to be marginalized, institutionalized and stripped of accountability, supremacy and eventually their distinction. Considering the history, people used to respect their elders and provided them great regard and respect, they were considered to be guide and teachers who are experienced to help them to reach the solution in case if any problem arise. It was considered to be divine if one lives for more than 50 years of age (Branco and Williamson, 1982).  

Qatar Airways Marketing Strategy

Qatar Airways Marketing Strategy Abstract The airline industry has been known to be volatile and competitive. It is volatile in the sense that any negative news either from the services such as air mishap, economic downturn, perceived threat of terrorism, the potential outbreak of the birdflu virus or the factors of production like rise in prices of crude oil impacts negatively on the strategic position of each of the players in the industry be it market leader, follower or challenger. The case of Gulf States (Countries) such as Bahrain, Iran, Qatar, UAE, Oman, Kuwait, Saudi Arabia to mention just a few calls for closer attention. This is because the so Gulf states are have the resources and capabilities to compete in all the four fronts of marketing mix which is often referred as the 4Ps of People, Price, Place, Promotion. In order to wean their economies away from declining oil reserves some Middle Eastern countries pursue substantial investments into their aviation sector. The bulk of these investments concentrates on the United Arab Emirates and Qatar and comprises fleet expansions stoked by massive airport extensions and development projects. The million dollar question is how Qatar airways can turn its fortune from being a market follower in the Gulf airline industry to a leader. In this academic work also, we would use the following framework for evaluating and writing Customers: Who are the organizations customers? Products/services: What are the organizations major products or services? Location/markets: Where does the organization compete? Technology: Is technology a primary concern of the organization? Concern for survival, growth and profitability: Is the organization committed to economic objectives? Philosophy: What are the basic beliefs, values, aspirations, and philosophical priorities of the firm? Self-concept: What is the organizations distinctive competence or major competitive advantage? 1.0 Introduction The airline industry has grown to be one of be one of the largest industries in half century of its existence. Its origin could be deduced from the end of World War l but it was not until World War II that saw peace restored worldwide that accounted for the burgeoning of the business. Statistics have it that the industry often airlift more than 1.5 billion industry worldwide and generates more than $ 300 billion in revenue and employ 1.7 million people worldwide (Hanlon Pg 1,2006). Good to note is the fact that the post World War II airline industry are dominated by state owned airlines known as Flag Carriers and the government which owned them often used them as instruments to further their mercantilist interests or to promote their countries status, power and prestige. Airline business in the Gulf States is often associated with government (Hanlon Pg 2, 2006). Government desire to protect flag carriers often lead to artificial market, in which the profitability of the airlines wer e determined more by the competitors that are allowed to fly the route rather the forces of quality and pricing. Airlines suited in the Middle East currently hold 9% of long haul capacity worldwide. They will be responsible for about 25% of all global long haul aircraft deliveries over the next decade (Flagnagan, 2006). Dubai based emirates airlines accounts for the largest buyer, which approximately 70% of all new long-haul aircraft orders in the Middle East. Some airline commentators predict that come 2012, the airline would double its fleet (Flagnagan, 2006). After Emirates come Qatar airlines. The airline has placed an order of 140 wide body aircraft. The expansion plans of the gulf airline operators are shown in Fig 1 within Qatar airways just like other airlines in the Gulf States is part of the government strategy to diversify its revenue base, economies, commerce, tourism and global transport importance. The airline has a rich mission statement which is Excellence in everything we do. According to a survey carried out by Pearce and David (1987) to analyze the mission contents of airline companies, the mission, it showed that Qatars mission statement is one of the best in the world. Amongst 9 points, it has 6 points. Fleet expansion plans of Middle Eastern carriers (as March 2008). Source Journal of Transport Geography 18 (2008) 388-394 3.0 Current Marketing Mix of Qatar Airways 3.1.1 Product Strategy: New Products Existing ProductsServices is defined as involving one party offering something that is essentially intangible and where the interaction does not result in ownership of anything (Kotler, 2008). Applying Ansoff product grid matrix, it can be said that Qatar airlines is still in market penetration. This is because the airline as was shown in the introductory section of the work, has projected the number of aircraft it wish to buy before 2012. The attributes of a company in growth stage of company life cycle is expansionary qualities. Existing Market Market Penetration Product Development New Market Market Development Diversification ansoffs product / market matrix The attributes of market penetration strategy in which Qatar airways are using include Maintain or increase the market share of current products this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling As part of this growth plan, Qatar Airways will extend its route network to 50 destinations by the end of 2003. It has recently added Manchester and Rome to its increasing route network. It will soon be adding Shanghai, Seoul and Tripoli to its route network. (Airhighways Magazine, 2005, p. 1). Secure dominance of growth markets. Qatar airlines have been known to dominate the ever busy African- Middle east air routes. The company always has some flights available from any part of Africa to the Gulf States. The topology of the area has encouraged the airline to operate in product penetration strategy of Ansoff product grid. Its sparsely populated area has encouraged travelling by air for intra-regional transport. Furthermore, a high per capita income that is still increasing quickly, offers a base for a strong aviation industry. But there are socio-economic constraints, limiting both domestic leisure and business travel potential. Increase usage by existing customers for example by introducing loyalty schemes .A market penetration marketing strategy is very much about business as usual. The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research. There is no evidence that Qatar airways is investing on market research because they are not expanding into unknown routes such as Kula-lumpur Sydney route. 3.1.2 Pricing Strategy: Going-rate-pricing strategy Presently Qatar airline practice what is called Going-rate-pricing strategy. The market leader in the middle- east airline industry remains Emirates. Qatar charges its fare based on the price of Emirates which is slightly higher. This is because being the market follower, Qatar does not need to disturb the established market dynamism because it might not be able to compete on the same level with Emirates. Comparing the price of Qatar and Emirates, on the same route of Kuala-lumpur (Malaysia) Johannesburg ( South Africa) Price of Qatar on 21st Nov returning on 23rd Dec from Kuala-Lumpur to Johannesburg Price of Qatar on 21st Nov returning on 23rd Dec from Kuala-Lumpur to Johannesburg 3.1.3 Promotion Strategy: Qatar airlines are not practicing product differentiation but it is practicing promotion differentiation. According to its chief Executive Officer Akbar Al Baker he said that Qatar By offering a variety of entertainment options, we are able to differentiate our passenger service through live entertainment programming while also setting new standards of comfort to ensure we are the airline of choice (Rockwell Collins, 2005, p. 1). Some of their promotion strategies are as listed below and experienced by its passengers are as Biggest and best business class in the Middle East Interactive Audio, Video on Demand Entertainment System Largest personal TV screens in the Middle East Electronic seat controls In-seat back massage First Middle East airline in First Class with flat beds Qatar has engaged the services of Global media industries to help spread the good news. Such internal media include TV Corporate Videos BBC Campaign to position it as a premium carrier CNN testimonials from airline staff Sky News reports as a sponsor of the weather service Sponsors a travel show through Al-Jazeera Qatar is a major sponsor of high profile sporting activities such as World Tourism Day, World Travel and Tourism Council Summit, World Economic Forum, Leading International sports events. Qatar airlines was the official sponsor of 15th Asian Games, Doha 2006. The company has come up with a new product called Flying Oryx Newsletter that it distributes to travel agents. The newsletter is also available through its websites. More links could be established to the newsletter through the Internet. The airlines also give away products to passengers that promote the logo of the Burgundy Oryx and Taking you personally, such as watches, computermice and hand towels. 3.1.3 Place Strategy: This places a little impact on the business strategy of Qatar. Qatar airways like any other airways have developed a system of getting their ticket. Unlike the normal businesses, whose distribution channel goes from the manufacturer wholesaler-retailer-consumer. The normal business cycle Qatar airline and other airways are from the airline operators to consumers when online booking is done or through traveler agent. Airline operator Airline operator Manufacturer Wholesaler Consumer Travelling Agent Retailer Consumer Consumer Traditional Supply channel Online booking channel intermediary booking channel 4.0 MARKET ANALYSIS 4.1 Qatar current market Qatar airways is one of the leading airline industry in the gulf states. There is no hiding from the fact that Qatar airways is building on the booming market of Dubai to feed the ever busy Dubai route. Qatar currently targets those customers who considers Emirates too expensive. Those that want a little bit high quality and class at an affordable price. Qatar market can be divided into two as follows Geographic Segmentation: Qatar Airways is currently operating in most of the regions of the world.They are presently hoping to expand their routes to include the south pacific routes of Australia and its neighbouring countries. Qatar Airways is a dynamic, high service carrier, which utilises the geographic location of its Middle Eastern hub to link 72 international cities. From the UK the airline operates regular services from London Heathrow, London Gatwick and Manchester to Doha. Onward connections are available to cities including Dhaka, Ahmedabad (coming soon), Chennai, Delhi, Hyderabad, Cochin, Mumbai, Nagpur (coming soon), Trivandrum, Malà ©, Kathmandu, Islamabad, Karachi, Lahore, Peshawar, Colombo, Denpasar, Jakarta, Kuala Lumpur, Myanmar, Yangon, Cebu, Manila, Singapore, Bangkok, Ho Chi Minh City, Bahrain, Mashad, Tehran, Amman, Kuwait City, Beirut, Muscat, Dammam/Dhahran, Jeddah, Riyadh, Damascus, Abu Dhabi, Dubai, and Sanaa,Bangkok,Hong Kong, Singapore, Kuala Lumpur, Manila, Cebu, Nairobi, Johanne sburg and the Seychelles. Qatar Airways entering the US market with flights to New York and Washington, DC direct from the airlines hub in Doha, capital of the State of Qatar Demographic Segmentation: Below is the demographic basis for the market segmentation for Qatar airways: Demographic Variables Breakdown Sex Male; Female Age Under 12; 13-25; 26-40; 41-55; 55 + Income (monthly) USD 300.00 and over Religion Muslims (Halal status); Non-Muslims (Non-Halal status) Education Designed for 5.0 STRATEGIC ANALYSIS (SWOT analysis) SWOT analysis helps to explore the internal and external environmental factors affecting Qatar Airways and hence enable us to make strategic decisions (Aaker, 2005). The recommended strategies that would be adopted in this paper would be based on the on the SWOT analysis of the company. External Analysis Strategic decisions Where to compete? How to compete? Identification Trends/Future events Threats/Opportunities Strategic uncertainties How to compete? Analysis Information-Need areas Scenario Analysis Internal Analysis Source: Adapted and modified from Aaker, D. A (1998), Strategic Market Management, 5th Edition, John Wiley Sons, Inc., USA, p 40 5.1 INTERNAL ANALYSIS Strength Weakness Brand Recognition The airline has been able to build a strong brand that was described by Kelly Kaur, Marketing Director, as getting to know the audience and using communication to build loyalty, stimulate desire, create confidence and build awareness. Consistency The airline has been noted for offering consistence services which was one of the criteria that enabled it to get a FIVE STAR RATING. FIVE STAR RATING Qatar Airways is just one of the few airlines in the world ranked Five Star by Skytrax, the independent aviation industry monitoring agency. The same organization Skytrax also named Qatar Airways cabin crew as Best in the Middle East for the third year running and fifth best in the world, following a survey of more than 12 million passengers worldwide. (World Economic Forum, n.d., p. 1). Qatar Airways are the proud winners of the TTG Travel Awards 2009 Airline of the year. In recognition of the world class service and their commitment to offer only the best to over 80 destinations worldwide Numerous Flights The airline currently operates a fleet of 42 all-Airbus aircraft, which is expected to triple in size to 110 aircraft by 2015. Qatar Airways recently made an agreement to buy up to 60 of the new generation Airbus A350s. The airline also plans to acquire 20 Boeing 777s,with a total value for both orders set to be worth US$ 15.2 billion Age Many still believe that Qatar cannot maintain their high standard for a very long time because they are not too experienced in the industry. Arabization Many people still believe that the airline is Arab based because of their Logo. Qatar Airways logo uses an animal (Arabian oryx) that may be familiar to people in the Arabian Gulf, but not to people outside the region. National Carrier History has shown that most national does not last and they are often abused by the government. People would love to invest so that they can control or have shares in the business but thats not the case here. 5.2 EXTERNAL ANALYSIS OPPORTUNITIES THREATS Booming tourism industry The present surge in tourism in the gulf states is plus for the company to expand its business capacity. Image The Airlines has gained some reputation in the region and in Europe and its other sites Strategic alliances The airline has the reputation of forming strategic alliances with some airline operators in the pacific rim. This can be done either via bilateral with the respective government. Terrorism The incident of 9/11 is a wheel in the spanner of most airline industry. It has greatly reduced the ability of airline operators to attract many frequent fliers. New Entrants There is possibility of new entrants to the market especially Etihad. Etihad has the financial capacity to compete on the same level with Qatar Volatility The industry itself is known to exhibit high volatility. This may be in the form of fuel price, technology change or epidemic and natural disasters. 6.0 PROJECT RECOMMENDATION STRATEGIES 6.1. Market penetration via new products: Low cost Qatar airways have the leverage to engage in more competitive prices that what they are offering presently. They should borrow a leave from what Qantas did. Qantas came up with a low cost carrier called JETSTAR. The low cost strategy can compete in the low cost flight category of the airline industry while the parent company keeps their normal standard. Alliances Qatar airways have the brand image to form strategic alliances with many similar airlines where they can get the benefits of economics of scale. This might come in the form choosing one airline company in the continent to form a loop. They might borrow a look from what Singapore airlines deed as shown below. Singapore Airlines Air New Zealand Star Alliance Dinners Club Avis Singapore Airlines alliance network; strategic alliance, follower ( Kotler Pg 812, 2008) 6.2 Maximizing sales revenue Reduction of booking agents Commissions and other incentives to sales staff add to the operational cost of the company. These costs either passed on to the customers or absorbed by the organization lowers the margins of the company. The company should come up with a structure of appointing GSA (General Sales Agent) in major cities and towns. They might even pass it to the post office to sale for them since they post office has their fixed cost already running. Web Friendly Site The company should as a matter of urgency design a friendly user web site. Their current web site is not user friendly. They should borrow a cue at Airasia website. Airasia website is fast, user friendly and updates every minutes. This has greatly encouraged customers to use the web more frequently than physical office space thereby limiting people or place contacts to the barest minimum. 7.0 Conclusion In its relatively few years of operation has shown that they can ranked amongst the best in service delivery. They have grown from a small company to a major player in the airline industry. They have put in place sound management principle and good chief executive Akbar Al Baker believed his airline was leaking significant amounts of revenue. A series of short diagnostic exercises confirmed his hunches needs continuous improvement. The company has adopted a relatively moderate marketing mix by targeting its customers, positioning the company World Class Young, but growing fast Forward Thinking, open-minded On-time, Clean image Friendly/helpful/warm/hospitable airline. The People is good, Price affordable, Place great and Promotion best.

Mark Twain and The Adventures of Huckleberry Finn Essay examples -- Ma

Mark Twain and The Adventures of Huckleberry Finn      Ã‚   Samuel Clemens was an American writer and humorist who's best work is shown by broad social satire, realism of place and language, and memorable characters.      Ã‚  Ã‚  Ã‚   Clemens was born November 30, 1835, in Florida, Missouri. His family moved to Hannibal, Mississippi when he was four. There he received a public school education. Samuel Clemens was a difficult child, given to mischief and mis adventure. He barely escaped drowning on nine separate occasions. His fathers death was a calamity in which Samuel was not prepared for. Albert Bigelow Paine, Clemens official biographer, offers the following glimpse of the young Clemens      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "The boy Sam was fairly broken down. Remorse, which always   Ã‚  Ã‚  Ã‚  Ã‚   dealt with him unsparingly, laid a heavy hand on him now. Wildness,   Ã‚  Ã‚  Ã‚  Ã‚   disobedience, indifference to his fathers wishes, all were remembered; a   Ã‚  Ã‚  Ã‚  Ã‚   hundred things, in themselves trifling, became ghastly and heart-wringing   Ã‚  Ã‚     Ã‚  in the knowledge that could never be undone. Seeing his grief, his mother   Ã‚  Ã‚  Ã‚  Ã‚   took him by the hand and led him into where his father lay."   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "It's all right, Sammy," she said. "What's done is done, and it   Ã‚  Ã‚  Ã‚  Ã‚   does not matter to him anymore; but here by the side of him now I want   Ã‚  Ã‚  Ã‚  Ã‚   you to promise to me-"   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He turned, his eyes streaming with tears, and flung himself into   Ã‚  Ã‚  Ã‚  Ã‚   her arms.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "I will promise anything ," he sobbed, "if you won't make me go   Ã‚  Ã‚  Ã‚  Ã‚   to school! Anything!   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   His mother held him for a moment, thinking, then she said:   Ã‚  Ã‚  Ã‚  Ã‚   "No, Sammy; you need not go to school anymore. Only... ...   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. Family Life   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.Deaths   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. Money Problems   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1. Bankruptcy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. Move to Europe   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. His comeback   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   D. His death      Ã‚  Ã‚  Ã‚   V.  Ã‚   Effects of Twain's stories   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. How he affected his era   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. How the era affected his writings      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   VI.  Ã‚   Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. My feelings   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. End notes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. Bibliography Work Cited:    Twain, Mark.The Adventures of Huckleberry Finn. 3rd ed. Ed. Thomas Cooley. New   Ã‚  Ã‚  Ã‚   York: Norton, 1999.       Works Consulted: Kaplan, Justin. Mr. Clemens and Mark Twain, a Biography. New York: Simon & Schuster, 1966. Ward, Geoffrey C., et. al. Mark Twain: An Illustrated Biography. New York: Knopf, 2001    Mark Twain and The Adventures of Huckleberry Finn Essay examples -- Ma Mark Twain and The Adventures of Huckleberry Finn      Ã‚   Samuel Clemens was an American writer and humorist who's best work is shown by broad social satire, realism of place and language, and memorable characters.      Ã‚  Ã‚  Ã‚   Clemens was born November 30, 1835, in Florida, Missouri. His family moved to Hannibal, Mississippi when he was four. There he received a public school education. Samuel Clemens was a difficult child, given to mischief and mis adventure. He barely escaped drowning on nine separate occasions. His fathers death was a calamity in which Samuel was not prepared for. Albert Bigelow Paine, Clemens official biographer, offers the following glimpse of the young Clemens      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "The boy Sam was fairly broken down. Remorse, which always   Ã‚  Ã‚  Ã‚  Ã‚   dealt with him unsparingly, laid a heavy hand on him now. Wildness,   Ã‚  Ã‚  Ã‚  Ã‚   disobedience, indifference to his fathers wishes, all were remembered; a   Ã‚  Ã‚  Ã‚  Ã‚   hundred things, in themselves trifling, became ghastly and heart-wringing   Ã‚  Ã‚     Ã‚  in the knowledge that could never be undone. Seeing his grief, his mother   Ã‚  Ã‚  Ã‚  Ã‚   took him by the hand and led him into where his father lay."   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "It's all right, Sammy," she said. "What's done is done, and it   Ã‚  Ã‚  Ã‚  Ã‚   does not matter to him anymore; but here by the side of him now I want   Ã‚  Ã‚  Ã‚  Ã‚   you to promise to me-"   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He turned, his eyes streaming with tears, and flung himself into   Ã‚  Ã‚  Ã‚  Ã‚   her arms.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "I will promise anything ," he sobbed, "if you won't make me go   Ã‚  Ã‚  Ã‚  Ã‚   to school! Anything!   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   His mother held him for a moment, thinking, then she said:   Ã‚  Ã‚  Ã‚  Ã‚   "No, Sammy; you need not go to school anymore. Only... ...   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. Family Life   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.Deaths   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. Money Problems   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1. Bankruptcy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. Move to Europe   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. His comeback   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   D. His death      Ã‚  Ã‚  Ã‚   V.  Ã‚   Effects of Twain's stories   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. How he affected his era   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. How the era affected his writings      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   VI.  Ã‚   Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. My feelings   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. End notes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. Bibliography Work Cited:    Twain, Mark.The Adventures of Huckleberry Finn. 3rd ed. Ed. Thomas Cooley. New   Ã‚  Ã‚  Ã‚   York: Norton, 1999.       Works Consulted: Kaplan, Justin. Mr. Clemens and Mark Twain, a Biography. New York: Simon & Schuster, 1966. Ward, Geoffrey C., et. al. Mark Twain: An Illustrated Biography. New York: Knopf, 2001   

Nirala Supply Chain Management

Table of Contents Introduction3 Vision3 Core Values3 Departments4 Products4 Target market4 Major Competitors in Pakistan5 Supply chain management5 Supply chain Process of Nirala5 Inbound Logistics7 Operations7 Out bound logistics8 Costs8 Price Strategy9 Promotions9 Efficiency Vs Responsiveness9 Chase strategy9 Time flexibility from workforce10 Consumer’s data base10 Corporate events10 Future plans11 Recommendations11 Introduction Over half a century ago, the foundation of Nirala was laid in Lahore, Pakistan, with the commitment to provide people with delectable quality delights.The great journey started when Taj Din migrated from Amritsar, India, to Lahore and started a small breakfast shop in the inner city of Lahore in 1948. Over the years, his family has embraced the timeless traditional values of good taste and unmatched quality, by bringing fresh mouth watering to the customers. Anmol Company holds the exclusive franchise rights in Pakistan for Nirala Sweets & food produc ts. Anmol Company is responsible for manufacturing, distributing and selling Nirala Sweets, which is undoubtedly the leading brand in the Mithai market in Pakistan. OnJanuary 1999, Nirala opened its 1st outlet outside Lahore making an instant success. Now Nirala is also makes dairy products in addition to sweets, namkeenz & running a restaurant. Nirala today has37 Branches in Pakistan with Presence in 9 Cities Including, Lahore, Karachi, Islamabad, Rawalpindi, Multan, Peshawar, Faisalabad, Sialkot & Gujranwala. Nirala has Presence in 4 Regions of the World including Sharjah, Dubai, Canada, USA and Europe. Vision The vision is to make Nirala a global brand, a brand recognizable for its uniqueness and quality in ethnic food market all around the world.In this perspective it consider itself as an innovative and a pioneer company, continuously offering unique products and interesting service concepts that others haven’t even dreamt of. Core Values The core values of the organizat ion which they consider the Spirit of Nirala have not changed over the past half century. Those values and traditions which have made the brand Nirala a market leader for the past 60 years are: * Continuous Improvement * Innovation * Integrity * Team work and * Social Responsibility Departments * Administration * Finance & Accounts * Human Resource *    Marketing *    Milk Procurement    MIS *    Production *    Quality Assurance * Retail Store *    Shop Operations *    Store & Procurement *    Supply & Distribution * VAS (Value added services ) Products * Mithai * Snakes * Dairy * Beverages Target market The target market of Nirala is the upper and corporate class. Major Competitors in Pakistan Nirala do not consider any one a direct competitor though indirectly it has many competitors . Some of them (area wise)are given below. Lahore * Gourmet * Fazal sweets * Rafique sweets * Butt sweets Islamabad-Rawal pindi * Jameel Sweets * Fresco Sweets Karachi * Qasr-e-shahee n Supply chain managementThe Nirala ensures timely and effective distribution of the products to chain of Nirala sweets stores spread all across Pakistan. From Transportation to obtaining route permits and approvals, is done by this department. Supply chain Process of Nirala Firstly the production department of Nirala receives projections from the sales department for example what products should be produced, how much quantity needs to be produced, what are the products that need more production than the rest etc. Sales Manager is responsible to deliver all these information and projections about the total quantity need to be produced.Production department then make the products accordingly which results in two products semi finished products and finished or ready to dispatch products by having a special check from the production manager who ensures the right amount of ingredients, quality and recipes that should be followed in the making of those products. Processing facilities are de centralised and located in Lahore, Karachi and one in Dubai. Production manager also ensures that the production should be done on the required time and by the required quantity in order to give high quality products to the customers.Semi finished goods are transferred to the stores of Nirala whereas the finished products directly go to the Pre- supply department . Stores are the central place for raw materials, finished as well as semi finished products . Nirala is currently using the facility of cold stores as well as blast freezers for storage purposes which help in increasing the life of the products. These stores are responsible to check the availability of the raw materials received from the procurement department which is the most important department of Nirala sweets .This department make raw materials available to the stores for the production of sweets as well as packaging of the finished products. The finished products that were transferred to the pre- supply departme nt are then molded into different shapes, sizes and cuts. Pre- supply department is the only department at Nirala which lacks a manager, instead of the manager they have a supervisor for this department which supervise all the activities of the labor and makes sure that everything is done according to the standards or not.After wrapping and final packaging of those products by the pre-supply department, they are transferred finally to the Supply department with the help of carriers e. g. trucks and vans (Shahzor, Mazda, and Suzuki pickup) owned by the company which delivers the final products to different branches of Nirala. They use voucher system for this process, vouchers are send with the products to outstation branches of Nirala located in Lahore ,Islamabad and Peshawar in order to make sure that the right amount is transferred to its designation .Branches after receiving the products and making sure that everything is received on the right date and by the right amount then dis patch the record of that receiving to the supply department at 7. am before the opening of the branch which is 8. am . This whole process is done on daily basis. Branches check the dispatch products through ERP (Enterprise resource planning). Enterprise resource planning (ERP) systems integrate internal and external management information across an entire organization, embracing finance, manufacturing, sales and service, customer relationship management, etc.ERP systems automate this activity with an integrated software application . The purpose of ERP is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside sources. But if there is a mismatch between the products and the vouchers i-e received products is less than the required amount then every department especially the supply department has to recheck all the process in order to identify the fault. From these branches customer can buy wh atever he wants to buy from the range of products made by the company.Consumer is concerned with the final product, he is not aware of the whole process from where the product has been passed so it’s also very important to check the quality of the final product before the sale of the products as well. Inbound Logistics Pure desi ghee, High quality dry fruit, Milk Operations * More than 20% mithai production is carried out at automated plants. * Snacks are made on modern machines where as in the production of mithai no such technology is used. Nirala prefer to made mithai with the traditional way.The only technology used in the preparation is the rods that are used to check the consistency of the sugar syrup. * Quality is assured by the Quality Assurance Department which uses two ways to test the quality of products being produced. Firstly they use Sensory Evaluation to test quality. Sensory evaluation involves calling experts to test the mithai (sweets) by eating it and then telling whether it is upto standards or not. Secondly various lab tests are carried out to make sure that high quality raw materials are used in making of products. * Nirala also introduced Nirala Doodh in 2005.Since milk is an integral ingredient when it comes to sweets and mithai, therefore it decided to open its own Ultra high temperature milk plant. Therefore in 2006 with lot of investments and hard work, Nirala was able to establish its first UHT Milk Plant. The capacity of the plant was that it could produce up to 200, 000 liters/day. This was the biggest milk plant ever constructed. UHT plant required significant investments therefore when the time came to launch its product that was Nirala Doodh, they were left with very little resources, as a result their this product failed drastically.Nirala didn’t have enough resources to market the product therefore faced lot of constraints as far as the marketing budgets were concerned. Furthermore, due to very little advertisin g consumers had less brand awareness, it also resulted in increased losses as budgets for the branches were ignored at the same time. Out bound logistics N-Design is a packaging Co. working under the umbrella of Nirala which is offering 80 different types of packaging. It includes traditional paper and card boards, tin, wood, glass and handmade paper. Customize packaging is a speciality of Nirala sweets. CostsSince Nirala is a labor intensive company and prefer to make the sweets in the traditional way so the major costs incurred by the company are the labor cost and cost of raw materials. Nirala once imported machines from Germany for this purpose but it failed in making those products so less use of technology helps the company in saving cost. Nirala spend a very little money on the maintenance of outlets that is the reason the condition of outlets of the competitors is far better than those of Nirala because the focus of the company is on the product rather than these things Pric e StrategyNirala Sweets is slightly high than its competitors in price due to quality material used for its production and help Nirala in saving the cost . this is also because of target market that Nirala targets which is the corporate and upper class. Nirala also accepts credit payments by its customers on purchase of RS 200 worth mithai. Promotions Though the marketing department is present if Nirala but it’s not doing anything for the promotion of the company. Marketing activities of Nirala is very limited due to lack of funds.Also due to unforeseen incident that occurred in 2006, led people to boycott Nirala’s products. The death of the two year old and controversial case of Faisal Farooq resulted in huge losses for the company. This news was misreported on various internet websites and blogs and resulted in a bad image of the company for some time period. Also Nirala accepts online orders from its international customers and they are the only ones who are offerin g online orders. Efficiency Vs ResponsivenessEvery company wants to save the cost ,same is the case with Nirala, every department tries to save the cost at each step to the maximum but if the question is to make a choice between the two then Nirala definitely chooses the option of responsiveness because if they will incur any extra cost in order to fulfill the demand of customers and to be responsive in terms of supply then they will be more than happy to accept that cost because they are increasing the customer satisfaction and gaining customers loyalty. Chase strategyThere is no scientific rule to forecast the demand in this industry so in order to predict future demand Nirala uses the chase strategy in which the production rate is synchronized with the demand rate because at the end of the day they are just sweets so the demand fluctuations are not very intense which means that the demand for these products can easily be predicted for example the demand of the products increases in the Wedding season (Oct-March), Eid-ul-fiter, Eid-ul-Azha and other occasions like that and decreases in the month of Moharram.For this reason they do not have any separate department for forecasting. Time flexibility from workforce Nirala also use the strategy of time flexibility from workforce by offering them flexible timing in the low demand period and overtime in the peak demand period to fulfil the demand of customers. Consumer’s data base Nirala sweets do not feel the need of making database of consumers especially on daily basis. They make profile of only those customers that complain about their products or have any bad experience with the company and of their corporate customers. Corporate eventsAn extensive list of corporate clients place customized orders to make their corporate events more exclusive. A wide range of Mithai and customized branded boxes are available to the valued clients at all times. The creative team is always there to convert our client's ex pressions into beautiful branded packaging, which leaves an everlasting impact of grace and sophistication onto the minds of the recipients. The corporate clientele includes:  » ABN AMRO Bank  » Allied Bank  » Arif Habib Rupali  Bank  » Bank Alfalah  » Citibank  » DHL  » Dubai Islamic Bank  » Emaar Pakistan  » PIA  » Pizza Hut  » PTV SUFI Group of Industries Future plans * Nirala sweets is trying to outsource the company to reduce the extra cost. * To increase the marketing activities for the promotion of the company and allot specific budget for that purpose. * Looking forward to expand in England and Canada where sizable Pakistani communities live. Recommendations * They should review the costs of their products since they are targeting the higher class and upper middle class so that’s why the rates are high as compared to their competitors who make it difficult for the people with medium income and low income.If they review their costs and cut down a little bit on their prices then they can cover a much more number of customers and their sales will increase. * Continuous innovation and up gradation in technology and effective use of enabling technologies such as MIS will help integrate the entire supply chain better. * Sales promotions like prizes, lucky draw schemes should be introduced to attract more suppliers and focus more on their advertising because customers have very little information and awareness about their products such as Nirala Doodh.