The Diversification of the American Families Essay - 1

The Diversification of the American Families - Essay Example The research team is composed of Alvin and Heidi Toffler and they end at a conclusion that neither of these changes is bad and such conclusions they arrive at through the historical view of some vital changes in family (Alvin and Heidi 2000 pg 594). How is America Diversifying? The article starts by mentioning that the American population is not dying given that it is diversifying. The diversification is though not quite evident to the American citizens hence some unwarranted uncertainty. The diversification of the American population is taking place right from the population itself, the children and the society. The diversification is taking place due to the changing trends in the society such as divorce, remarriage and new family lifestyles, which creates a new family from the other each time such facts are adhered to appropriately. Through fracturing, the existing families are actually taking a completely new form, which is more diversified due to the revolutionary changes from a shift in energy, technology, work, economics and communications. Technology has created some way in which some aspects in the society are viewed, the majority of the Americans have high value for work due to changes in lifestyles minimizing the room for the traditional aspects of the family as it existed before. It is quite easy to detect that the world is changing rapidly depending on the nature of the aspect discussed above. The American family has diversified from the traditional family to the nuclear family through evolution from the first wave family to the third wave family and today we have the wave family, which is a kind of family, which is quite hard to define as it happens in the single life situation (Alvin and Heidi 2000 pg 594-95). The Americans through their government have diversified the general industry to incorporate all the citizens in terms of all the aspects.  

The Seeds of Ageism Assignment Example | Topics and Well Written Essays - 1000 words - 1

The Seeds of Ageism - Assignment Example Ageism is an amalgamation of stereotypes beliefs, discrimination behaviors, prejudice evaluations. Ageism is attributed to the changing demographic trends in various part of the world. Life expectancy is enhanced as a result people live for a longer duration and may lead a healthy life (Marques Presentation FLARE31Aug). According to the United Nations aging index, the number of individuals above the age of 60 years is equal to the number of individuals between the age of 0- 14 years this highlight the fact that elderly people are equal in number to the young population. Further, Europe witnessed an aging index of 136.2 in 2007 while it is anticipated to enhance to 229.7 in 2050 (Ageism in Europe). These data indicate that there is going to be a drastic alteration in population structure in future which is going to have lasting implication on the society in terms of labor markets, growth both economic and developmental, the behavior of consumer as well as health systems. These implications are not ordinary to overlook as they are going to change the structure of the society. Health systems are going to affect to a greater extent as they have to witness new paradigms. Ignorance of any kind leads to prejudice or ageism. Ageism has a negative implication and it depicts the attitude an individual display towards elderly people. According to Nelson (2002), Older adults in the United States tend to be marginalized, institutionalized and stripped of accountability, supremacy and eventually their distinction. Considering the history, people used to respect their elders and provided them great regard and respect, they were considered to be guide and teachers who are experienced to help them to reach the solution in case if any problem arise. It was considered to be divine if one lives for more than 50 years of age (Branco and Williamson, 1982).  

Qatar Airways Marketing Strategy

Qatar Airways Marketing Strategy Abstract The airline industry has been known to be volatile and competitive. It is volatile in the sense that any negative news either from the services such as air mishap, economic downturn, perceived threat of terrorism, the potential outbreak of the birdflu virus or the factors of production like rise in prices of crude oil impacts negatively on the strategic position of each of the players in the industry be it market leader, follower or challenger. The case of Gulf States (Countries) such as Bahrain, Iran, Qatar, UAE, Oman, Kuwait, Saudi Arabia to mention just a few calls for closer attention. This is because the so Gulf states are have the resources and capabilities to compete in all the four fronts of marketing mix which is often referred as the 4Ps of People, Price, Place, Promotion. In order to wean their economies away from declining oil reserves some Middle Eastern countries pursue substantial investments into their aviation sector. The bulk of these investments concentrates on the United Arab Emirates and Qatar and comprises fleet expansions stoked by massive airport extensions and development projects. The million dollar question is how Qatar airways can turn its fortune from being a market follower in the Gulf airline industry to a leader. In this academic work also, we would use the following framework for evaluating and writing Customers: Who are the organizations customers? Products/services: What are the organizations major products or services? Location/markets: Where does the organization compete? Technology: Is technology a primary concern of the organization? Concern for survival, growth and profitability: Is the organization committed to economic objectives? Philosophy: What are the basic beliefs, values, aspirations, and philosophical priorities of the firm? Self-concept: What is the organizations distinctive competence or major competitive advantage? 1.0 Introduction The airline industry has grown to be one of be one of the largest industries in half century of its existence. Its origin could be deduced from the end of World War l but it was not until World War II that saw peace restored worldwide that accounted for the burgeoning of the business. Statistics have it that the industry often airlift more than 1.5 billion industry worldwide and generates more than $ 300 billion in revenue and employ 1.7 million people worldwide (Hanlon Pg 1,2006). Good to note is the fact that the post World War II airline industry are dominated by state owned airlines known as Flag Carriers and the government which owned them often used them as instruments to further their mercantilist interests or to promote their countries status, power and prestige. Airline business in the Gulf States is often associated with government (Hanlon Pg 2, 2006). Government desire to protect flag carriers often lead to artificial market, in which the profitability of the airlines wer e determined more by the competitors that are allowed to fly the route rather the forces of quality and pricing. Airlines suited in the Middle East currently hold 9% of long haul capacity worldwide. They will be responsible for about 25% of all global long haul aircraft deliveries over the next decade (Flagnagan, 2006). Dubai based emirates airlines accounts for the largest buyer, which approximately 70% of all new long-haul aircraft orders in the Middle East. Some airline commentators predict that come 2012, the airline would double its fleet (Flagnagan, 2006). After Emirates come Qatar airlines. The airline has placed an order of 140 wide body aircraft. The expansion plans of the gulf airline operators are shown in Fig 1 within Qatar airways just like other airlines in the Gulf States is part of the government strategy to diversify its revenue base, economies, commerce, tourism and global transport importance. The airline has a rich mission statement which is Excellence in everything we do. According to a survey carried out by Pearce and David (1987) to analyze the mission contents of airline companies, the mission, it showed that Qatars mission statement is one of the best in the world. Amongst 9 points, it has 6 points. Fleet expansion plans of Middle Eastern carriers (as March 2008). Source Journal of Transport Geography 18 (2008) 388-394 3.0 Current Marketing Mix of Qatar Airways 3.1.1 Product Strategy: New Products Existing ProductsServices is defined as involving one party offering something that is essentially intangible and where the interaction does not result in ownership of anything (Kotler, 2008). Applying Ansoff product grid matrix, it can be said that Qatar airlines is still in market penetration. This is because the airline as was shown in the introductory section of the work, has projected the number of aircraft it wish to buy before 2012. The attributes of a company in growth stage of company life cycle is expansionary qualities. Existing Market Market Penetration Product Development New Market Market Development Diversification ansoffs product / market matrix The attributes of market penetration strategy in which Qatar airways are using include Maintain or increase the market share of current products this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling As part of this growth plan, Qatar Airways will extend its route network to 50 destinations by the end of 2003. It has recently added Manchester and Rome to its increasing route network. It will soon be adding Shanghai, Seoul and Tripoli to its route network. (Airhighways Magazine, 2005, p. 1). Secure dominance of growth markets. Qatar airlines have been known to dominate the ever busy African- Middle east air routes. The company always has some flights available from any part of Africa to the Gulf States. The topology of the area has encouraged the airline to operate in product penetration strategy of Ansoff product grid. Its sparsely populated area has encouraged travelling by air for intra-regional transport. Furthermore, a high per capita income that is still increasing quickly, offers a base for a strong aviation industry. But there are socio-economic constraints, limiting both domestic leisure and business travel potential. Increase usage by existing customers for example by introducing loyalty schemes .A market penetration marketing strategy is very much about business as usual. The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research. There is no evidence that Qatar airways is investing on market research because they are not expanding into unknown routes such as Kula-lumpur Sydney route. 3.1.2 Pricing Strategy: Going-rate-pricing strategy Presently Qatar airline practice what is called Going-rate-pricing strategy. The market leader in the middle- east airline industry remains Emirates. Qatar charges its fare based on the price of Emirates which is slightly higher. This is because being the market follower, Qatar does not need to disturb the established market dynamism because it might not be able to compete on the same level with Emirates. Comparing the price of Qatar and Emirates, on the same route of Kuala-lumpur (Malaysia) Johannesburg ( South Africa) Price of Qatar on 21st Nov returning on 23rd Dec from Kuala-Lumpur to Johannesburg Price of Qatar on 21st Nov returning on 23rd Dec from Kuala-Lumpur to Johannesburg 3.1.3 Promotion Strategy: Qatar airlines are not practicing product differentiation but it is practicing promotion differentiation. According to its chief Executive Officer Akbar Al Baker he said that Qatar By offering a variety of entertainment options, we are able to differentiate our passenger service through live entertainment programming while also setting new standards of comfort to ensure we are the airline of choice (Rockwell Collins, 2005, p. 1). Some of their promotion strategies are as listed below and experienced by its passengers are as Biggest and best business class in the Middle East Interactive Audio, Video on Demand Entertainment System Largest personal TV screens in the Middle East Electronic seat controls In-seat back massage First Middle East airline in First Class with flat beds Qatar has engaged the services of Global media industries to help spread the good news. Such internal media include TV Corporate Videos BBC Campaign to position it as a premium carrier CNN testimonials from airline staff Sky News reports as a sponsor of the weather service Sponsors a travel show through Al-Jazeera Qatar is a major sponsor of high profile sporting activities such as World Tourism Day, World Travel and Tourism Council Summit, World Economic Forum, Leading International sports events. Qatar airlines was the official sponsor of 15th Asian Games, Doha 2006. The company has come up with a new product called Flying Oryx Newsletter that it distributes to travel agents. The newsletter is also available through its websites. More links could be established to the newsletter through the Internet. The airlines also give away products to passengers that promote the logo of the Burgundy Oryx and Taking you personally, such as watches, computermice and hand towels. 3.1.3 Place Strategy: This places a little impact on the business strategy of Qatar. Qatar airways like any other airways have developed a system of getting their ticket. Unlike the normal businesses, whose distribution channel goes from the manufacturer wholesaler-retailer-consumer. The normal business cycle Qatar airline and other airways are from the airline operators to consumers when online booking is done or through traveler agent. Airline operator Airline operator Manufacturer Wholesaler Consumer Travelling Agent Retailer Consumer Consumer Traditional Supply channel Online booking channel intermediary booking channel 4.0 MARKET ANALYSIS 4.1 Qatar current market Qatar airways is one of the leading airline industry in the gulf states. There is no hiding from the fact that Qatar airways is building on the booming market of Dubai to feed the ever busy Dubai route. Qatar currently targets those customers who considers Emirates too expensive. Those that want a little bit high quality and class at an affordable price. Qatar market can be divided into two as follows Geographic Segmentation: Qatar Airways is currently operating in most of the regions of the world.They are presently hoping to expand their routes to include the south pacific routes of Australia and its neighbouring countries. Qatar Airways is a dynamic, high service carrier, which utilises the geographic location of its Middle Eastern hub to link 72 international cities. From the UK the airline operates regular services from London Heathrow, London Gatwick and Manchester to Doha. Onward connections are available to cities including Dhaka, Ahmedabad (coming soon), Chennai, Delhi, Hyderabad, Cochin, Mumbai, Nagpur (coming soon), Trivandrum, Malà ©, Kathmandu, Islamabad, Karachi, Lahore, Peshawar, Colombo, Denpasar, Jakarta, Kuala Lumpur, Myanmar, Yangon, Cebu, Manila, Singapore, Bangkok, Ho Chi Minh City, Bahrain, Mashad, Tehran, Amman, Kuwait City, Beirut, Muscat, Dammam/Dhahran, Jeddah, Riyadh, Damascus, Abu Dhabi, Dubai, and Sanaa,Bangkok,Hong Kong, Singapore, Kuala Lumpur, Manila, Cebu, Nairobi, Johanne sburg and the Seychelles. Qatar Airways entering the US market with flights to New York and Washington, DC direct from the airlines hub in Doha, capital of the State of Qatar Demographic Segmentation: Below is the demographic basis for the market segmentation for Qatar airways: Demographic Variables Breakdown Sex Male; Female Age Under 12; 13-25; 26-40; 41-55; 55 + Income (monthly) USD 300.00 and over Religion Muslims (Halal status); Non-Muslims (Non-Halal status) Education Designed for 5.0 STRATEGIC ANALYSIS (SWOT analysis) SWOT analysis helps to explore the internal and external environmental factors affecting Qatar Airways and hence enable us to make strategic decisions (Aaker, 2005). The recommended strategies that would be adopted in this paper would be based on the on the SWOT analysis of the company. External Analysis Strategic decisions Where to compete? How to compete? Identification Trends/Future events Threats/Opportunities Strategic uncertainties How to compete? Analysis Information-Need areas Scenario Analysis Internal Analysis Source: Adapted and modified from Aaker, D. A (1998), Strategic Market Management, 5th Edition, John Wiley Sons, Inc., USA, p 40 5.1 INTERNAL ANALYSIS Strength Weakness Brand Recognition The airline has been able to build a strong brand that was described by Kelly Kaur, Marketing Director, as getting to know the audience and using communication to build loyalty, stimulate desire, create confidence and build awareness. Consistency The airline has been noted for offering consistence services which was one of the criteria that enabled it to get a FIVE STAR RATING. FIVE STAR RATING Qatar Airways is just one of the few airlines in the world ranked Five Star by Skytrax, the independent aviation industry monitoring agency. The same organization Skytrax also named Qatar Airways cabin crew as Best in the Middle East for the third year running and fifth best in the world, following a survey of more than 12 million passengers worldwide. (World Economic Forum, n.d., p. 1). Qatar Airways are the proud winners of the TTG Travel Awards 2009 Airline of the year. In recognition of the world class service and their commitment to offer only the best to over 80 destinations worldwide Numerous Flights The airline currently operates a fleet of 42 all-Airbus aircraft, which is expected to triple in size to 110 aircraft by 2015. Qatar Airways recently made an agreement to buy up to 60 of the new generation Airbus A350s. The airline also plans to acquire 20 Boeing 777s,with a total value for both orders set to be worth US$ 15.2 billion Age Many still believe that Qatar cannot maintain their high standard for a very long time because they are not too experienced in the industry. Arabization Many people still believe that the airline is Arab based because of their Logo. Qatar Airways logo uses an animal (Arabian oryx) that may be familiar to people in the Arabian Gulf, but not to people outside the region. National Carrier History has shown that most national does not last and they are often abused by the government. People would love to invest so that they can control or have shares in the business but thats not the case here. 5.2 EXTERNAL ANALYSIS OPPORTUNITIES THREATS Booming tourism industry The present surge in tourism in the gulf states is plus for the company to expand its business capacity. Image The Airlines has gained some reputation in the region and in Europe and its other sites Strategic alliances The airline has the reputation of forming strategic alliances with some airline operators in the pacific rim. This can be done either via bilateral with the respective government. Terrorism The incident of 9/11 is a wheel in the spanner of most airline industry. It has greatly reduced the ability of airline operators to attract many frequent fliers. New Entrants There is possibility of new entrants to the market especially Etihad. Etihad has the financial capacity to compete on the same level with Qatar Volatility The industry itself is known to exhibit high volatility. This may be in the form of fuel price, technology change or epidemic and natural disasters. 6.0 PROJECT RECOMMENDATION STRATEGIES 6.1. Market penetration via new products: Low cost Qatar airways have the leverage to engage in more competitive prices that what they are offering presently. They should borrow a leave from what Qantas did. Qantas came up with a low cost carrier called JETSTAR. The low cost strategy can compete in the low cost flight category of the airline industry while the parent company keeps their normal standard. Alliances Qatar airways have the brand image to form strategic alliances with many similar airlines where they can get the benefits of economics of scale. This might come in the form choosing one airline company in the continent to form a loop. They might borrow a look from what Singapore airlines deed as shown below. Singapore Airlines Air New Zealand Star Alliance Dinners Club Avis Singapore Airlines alliance network; strategic alliance, follower ( Kotler Pg 812, 2008) 6.2 Maximizing sales revenue Reduction of booking agents Commissions and other incentives to sales staff add to the operational cost of the company. These costs either passed on to the customers or absorbed by the organization lowers the margins of the company. The company should come up with a structure of appointing GSA (General Sales Agent) in major cities and towns. They might even pass it to the post office to sale for them since they post office has their fixed cost already running. Web Friendly Site The company should as a matter of urgency design a friendly user web site. Their current web site is not user friendly. They should borrow a cue at Airasia website. Airasia website is fast, user friendly and updates every minutes. This has greatly encouraged customers to use the web more frequently than physical office space thereby limiting people or place contacts to the barest minimum. 7.0 Conclusion In its relatively few years of operation has shown that they can ranked amongst the best in service delivery. They have grown from a small company to a major player in the airline industry. They have put in place sound management principle and good chief executive Akbar Al Baker believed his airline was leaking significant amounts of revenue. A series of short diagnostic exercises confirmed his hunches needs continuous improvement. The company has adopted a relatively moderate marketing mix by targeting its customers, positioning the company World Class Young, but growing fast Forward Thinking, open-minded On-time, Clean image Friendly/helpful/warm/hospitable airline. The People is good, Price affordable, Place great and Promotion best.

Mark Twain and The Adventures of Huckleberry Finn Essay examples -- Ma

Mark Twain and The Adventures of Huckleberry Finn      Ã‚   Samuel Clemens was an American writer and humorist who's best work is shown by broad social satire, realism of place and language, and memorable characters.      Ã‚  Ã‚  Ã‚   Clemens was born November 30, 1835, in Florida, Missouri. His family moved to Hannibal, Mississippi when he was four. There he received a public school education. Samuel Clemens was a difficult child, given to mischief and mis adventure. He barely escaped drowning on nine separate occasions. His fathers death was a calamity in which Samuel was not prepared for. Albert Bigelow Paine, Clemens official biographer, offers the following glimpse of the young Clemens      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "The boy Sam was fairly broken down. Remorse, which always   Ã‚  Ã‚  Ã‚  Ã‚   dealt with him unsparingly, laid a heavy hand on him now. Wildness,   Ã‚  Ã‚  Ã‚  Ã‚   disobedience, indifference to his fathers wishes, all were remembered; a   Ã‚  Ã‚  Ã‚  Ã‚   hundred things, in themselves trifling, became ghastly and heart-wringing   Ã‚  Ã‚     Ã‚  in the knowledge that could never be undone. Seeing his grief, his mother   Ã‚  Ã‚  Ã‚  Ã‚   took him by the hand and led him into where his father lay."   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "It's all right, Sammy," she said. "What's done is done, and it   Ã‚  Ã‚  Ã‚  Ã‚   does not matter to him anymore; but here by the side of him now I want   Ã‚  Ã‚  Ã‚  Ã‚   you to promise to me-"   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He turned, his eyes streaming with tears, and flung himself into   Ã‚  Ã‚  Ã‚  Ã‚   her arms.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "I will promise anything ," he sobbed, "if you won't make me go   Ã‚  Ã‚  Ã‚  Ã‚   to school! Anything!   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   His mother held him for a moment, thinking, then she said:   Ã‚  Ã‚  Ã‚  Ã‚   "No, Sammy; you need not go to school anymore. Only... ...   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. Family Life   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.Deaths   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. Money Problems   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1. Bankruptcy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. Move to Europe   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. His comeback   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   D. His death      Ã‚  Ã‚  Ã‚   V.  Ã‚   Effects of Twain's stories   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. How he affected his era   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. How the era affected his writings      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   VI.  Ã‚   Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. My feelings   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. End notes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. Bibliography Work Cited:    Twain, Mark.The Adventures of Huckleberry Finn. 3rd ed. Ed. Thomas Cooley. New   Ã‚  Ã‚  Ã‚   York: Norton, 1999.       Works Consulted: Kaplan, Justin. Mr. Clemens and Mark Twain, a Biography. New York: Simon & Schuster, 1966. Ward, Geoffrey C., et. al. Mark Twain: An Illustrated Biography. New York: Knopf, 2001    Mark Twain and The Adventures of Huckleberry Finn Essay examples -- Ma Mark Twain and The Adventures of Huckleberry Finn      Ã‚   Samuel Clemens was an American writer and humorist who's best work is shown by broad social satire, realism of place and language, and memorable characters.      Ã‚  Ã‚  Ã‚   Clemens was born November 30, 1835, in Florida, Missouri. His family moved to Hannibal, Mississippi when he was four. There he received a public school education. Samuel Clemens was a difficult child, given to mischief and mis adventure. He barely escaped drowning on nine separate occasions. His fathers death was a calamity in which Samuel was not prepared for. Albert Bigelow Paine, Clemens official biographer, offers the following glimpse of the young Clemens      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "The boy Sam was fairly broken down. Remorse, which always   Ã‚  Ã‚  Ã‚  Ã‚   dealt with him unsparingly, laid a heavy hand on him now. Wildness,   Ã‚  Ã‚  Ã‚  Ã‚   disobedience, indifference to his fathers wishes, all were remembered; a   Ã‚  Ã‚  Ã‚  Ã‚   hundred things, in themselves trifling, became ghastly and heart-wringing   Ã‚  Ã‚     Ã‚  in the knowledge that could never be undone. Seeing his grief, his mother   Ã‚  Ã‚  Ã‚  Ã‚   took him by the hand and led him into where his father lay."   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "It's all right, Sammy," she said. "What's done is done, and it   Ã‚  Ã‚  Ã‚  Ã‚   does not matter to him anymore; but here by the side of him now I want   Ã‚  Ã‚  Ã‚  Ã‚   you to promise to me-"   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He turned, his eyes streaming with tears, and flung himself into   Ã‚  Ã‚  Ã‚  Ã‚   her arms.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "I will promise anything ," he sobbed, "if you won't make me go   Ã‚  Ã‚  Ã‚  Ã‚   to school! Anything!   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   His mother held him for a moment, thinking, then she said:   Ã‚  Ã‚  Ã‚  Ã‚   "No, Sammy; you need not go to school anymore. Only... ...   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. Family Life   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.Deaths   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. Money Problems   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1. Bankruptcy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. Move to Europe   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. His comeback   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   D. His death      Ã‚  Ã‚  Ã‚   V.  Ã‚   Effects of Twain's stories   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. How he affected his era   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. How the era affected his writings      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   VI.  Ã‚   Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A. My feelings   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B. End notes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   C. Bibliography Work Cited:    Twain, Mark.The Adventures of Huckleberry Finn. 3rd ed. Ed. Thomas Cooley. New   Ã‚  Ã‚  Ã‚   York: Norton, 1999.       Works Consulted: Kaplan, Justin. Mr. Clemens and Mark Twain, a Biography. New York: Simon & Schuster, 1966. Ward, Geoffrey C., et. al. Mark Twain: An Illustrated Biography. New York: Knopf, 2001   

Nirala Supply Chain Management

Table of Contents Introduction3 Vision3 Core Values3 Departments4 Products4 Target market4 Major Competitors in Pakistan5 Supply chain management5 Supply chain Process of Nirala5 Inbound Logistics7 Operations7 Out bound logistics8 Costs8 Price Strategy9 Promotions9 Efficiency Vs Responsiveness9 Chase strategy9 Time flexibility from workforce10 Consumer’s data base10 Corporate events10 Future plans11 Recommendations11 Introduction Over half a century ago, the foundation of Nirala was laid in Lahore, Pakistan, with the commitment to provide people with delectable quality delights.The great journey started when Taj Din migrated from Amritsar, India, to Lahore and started a small breakfast shop in the inner city of Lahore in 1948. Over the years, his family has embraced the timeless traditional values of good taste and unmatched quality, by bringing fresh mouth watering to the customers. Anmol Company holds the exclusive franchise rights in Pakistan for Nirala Sweets & food produc ts. Anmol Company is responsible for manufacturing, distributing and selling Nirala Sweets, which is undoubtedly the leading brand in the Mithai market in Pakistan. OnJanuary 1999, Nirala opened its 1st outlet outside Lahore making an instant success. Now Nirala is also makes dairy products in addition to sweets, namkeenz & running a restaurant. Nirala today has37 Branches in Pakistan with Presence in 9 Cities Including, Lahore, Karachi, Islamabad, Rawalpindi, Multan, Peshawar, Faisalabad, Sialkot & Gujranwala. Nirala has Presence in 4 Regions of the World including Sharjah, Dubai, Canada, USA and Europe. Vision The vision is to make Nirala a global brand, a brand recognizable for its uniqueness and quality in ethnic food market all around the world.In this perspective it consider itself as an innovative and a pioneer company, continuously offering unique products and interesting service concepts that others haven’t even dreamt of. Core Values The core values of the organizat ion which they consider the Spirit of Nirala have not changed over the past half century. Those values and traditions which have made the brand Nirala a market leader for the past 60 years are: * Continuous Improvement * Innovation * Integrity * Team work and * Social Responsibility Departments * Administration * Finance & Accounts * Human Resource *    Marketing *    Milk Procurement    MIS *    Production *    Quality Assurance * Retail Store *    Shop Operations *    Store & Procurement *    Supply & Distribution * VAS (Value added services ) Products * Mithai * Snakes * Dairy * Beverages Target market The target market of Nirala is the upper and corporate class. Major Competitors in Pakistan Nirala do not consider any one a direct competitor though indirectly it has many competitors . Some of them (area wise)are given below. Lahore * Gourmet * Fazal sweets * Rafique sweets * Butt sweets Islamabad-Rawal pindi * Jameel Sweets * Fresco Sweets Karachi * Qasr-e-shahee n Supply chain managementThe Nirala ensures timely and effective distribution of the products to chain of Nirala sweets stores spread all across Pakistan. From Transportation to obtaining route permits and approvals, is done by this department. Supply chain Process of Nirala Firstly the production department of Nirala receives projections from the sales department for example what products should be produced, how much quantity needs to be produced, what are the products that need more production than the rest etc. Sales Manager is responsible to deliver all these information and projections about the total quantity need to be produced.Production department then make the products accordingly which results in two products semi finished products and finished or ready to dispatch products by having a special check from the production manager who ensures the right amount of ingredients, quality and recipes that should be followed in the making of those products. Processing facilities are de centralised and located in Lahore, Karachi and one in Dubai. Production manager also ensures that the production should be done on the required time and by the required quantity in order to give high quality products to the customers.Semi finished goods are transferred to the stores of Nirala whereas the finished products directly go to the Pre- supply department . Stores are the central place for raw materials, finished as well as semi finished products . Nirala is currently using the facility of cold stores as well as blast freezers for storage purposes which help in increasing the life of the products. These stores are responsible to check the availability of the raw materials received from the procurement department which is the most important department of Nirala sweets .This department make raw materials available to the stores for the production of sweets as well as packaging of the finished products. The finished products that were transferred to the pre- supply departme nt are then molded into different shapes, sizes and cuts. Pre- supply department is the only department at Nirala which lacks a manager, instead of the manager they have a supervisor for this department which supervise all the activities of the labor and makes sure that everything is done according to the standards or not.After wrapping and final packaging of those products by the pre-supply department, they are transferred finally to the Supply department with the help of carriers e. g. trucks and vans (Shahzor, Mazda, and Suzuki pickup) owned by the company which delivers the final products to different branches of Nirala. They use voucher system for this process, vouchers are send with the products to outstation branches of Nirala located in Lahore ,Islamabad and Peshawar in order to make sure that the right amount is transferred to its designation .Branches after receiving the products and making sure that everything is received on the right date and by the right amount then dis patch the record of that receiving to the supply department at 7. am before the opening of the branch which is 8. am . This whole process is done on daily basis. Branches check the dispatch products through ERP (Enterprise resource planning). Enterprise resource planning (ERP) systems integrate internal and external management information across an entire organization, embracing finance, manufacturing, sales and service, customer relationship management, etc.ERP systems automate this activity with an integrated software application . The purpose of ERP is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside sources. But if there is a mismatch between the products and the vouchers i-e received products is less than the required amount then every department especially the supply department has to recheck all the process in order to identify the fault. From these branches customer can buy wh atever he wants to buy from the range of products made by the company.Consumer is concerned with the final product, he is not aware of the whole process from where the product has been passed so it’s also very important to check the quality of the final product before the sale of the products as well. Inbound Logistics Pure desi ghee, High quality dry fruit, Milk Operations * More than 20% mithai production is carried out at automated plants. * Snacks are made on modern machines where as in the production of mithai no such technology is used. Nirala prefer to made mithai with the traditional way.The only technology used in the preparation is the rods that are used to check the consistency of the sugar syrup. * Quality is assured by the Quality Assurance Department which uses two ways to test the quality of products being produced. Firstly they use Sensory Evaluation to test quality. Sensory evaluation involves calling experts to test the mithai (sweets) by eating it and then telling whether it is upto standards or not. Secondly various lab tests are carried out to make sure that high quality raw materials are used in making of products. * Nirala also introduced Nirala Doodh in 2005.Since milk is an integral ingredient when it comes to sweets and mithai, therefore it decided to open its own Ultra high temperature milk plant. Therefore in 2006 with lot of investments and hard work, Nirala was able to establish its first UHT Milk Plant. The capacity of the plant was that it could produce up to 200, 000 liters/day. This was the biggest milk plant ever constructed. UHT plant required significant investments therefore when the time came to launch its product that was Nirala Doodh, they were left with very little resources, as a result their this product failed drastically.Nirala didn’t have enough resources to market the product therefore faced lot of constraints as far as the marketing budgets were concerned. Furthermore, due to very little advertisin g consumers had less brand awareness, it also resulted in increased losses as budgets for the branches were ignored at the same time. Out bound logistics N-Design is a packaging Co. working under the umbrella of Nirala which is offering 80 different types of packaging. It includes traditional paper and card boards, tin, wood, glass and handmade paper. Customize packaging is a speciality of Nirala sweets. CostsSince Nirala is a labor intensive company and prefer to make the sweets in the traditional way so the major costs incurred by the company are the labor cost and cost of raw materials. Nirala once imported machines from Germany for this purpose but it failed in making those products so less use of technology helps the company in saving cost. Nirala spend a very little money on the maintenance of outlets that is the reason the condition of outlets of the competitors is far better than those of Nirala because the focus of the company is on the product rather than these things Pric e StrategyNirala Sweets is slightly high than its competitors in price due to quality material used for its production and help Nirala in saving the cost . this is also because of target market that Nirala targets which is the corporate and upper class. Nirala also accepts credit payments by its customers on purchase of RS 200 worth mithai. Promotions Though the marketing department is present if Nirala but it’s not doing anything for the promotion of the company. Marketing activities of Nirala is very limited due to lack of funds.Also due to unforeseen incident that occurred in 2006, led people to boycott Nirala’s products. The death of the two year old and controversial case of Faisal Farooq resulted in huge losses for the company. This news was misreported on various internet websites and blogs and resulted in a bad image of the company for some time period. Also Nirala accepts online orders from its international customers and they are the only ones who are offerin g online orders. Efficiency Vs ResponsivenessEvery company wants to save the cost ,same is the case with Nirala, every department tries to save the cost at each step to the maximum but if the question is to make a choice between the two then Nirala definitely chooses the option of responsiveness because if they will incur any extra cost in order to fulfill the demand of customers and to be responsive in terms of supply then they will be more than happy to accept that cost because they are increasing the customer satisfaction and gaining customers loyalty. Chase strategyThere is no scientific rule to forecast the demand in this industry so in order to predict future demand Nirala uses the chase strategy in which the production rate is synchronized with the demand rate because at the end of the day they are just sweets so the demand fluctuations are not very intense which means that the demand for these products can easily be predicted for example the demand of the products increases in the Wedding season (Oct-March), Eid-ul-fiter, Eid-ul-Azha and other occasions like that and decreases in the month of Moharram.For this reason they do not have any separate department for forecasting. Time flexibility from workforce Nirala also use the strategy of time flexibility from workforce by offering them flexible timing in the low demand period and overtime in the peak demand period to fulfil the demand of customers. Consumer’s data base Nirala sweets do not feel the need of making database of consumers especially on daily basis. They make profile of only those customers that complain about their products or have any bad experience with the company and of their corporate customers. Corporate eventsAn extensive list of corporate clients place customized orders to make their corporate events more exclusive. A wide range of Mithai and customized branded boxes are available to the valued clients at all times. The creative team is always there to convert our client's ex pressions into beautiful branded packaging, which leaves an everlasting impact of grace and sophistication onto the minds of the recipients. The corporate clientele includes:  » ABN AMRO Bank  » Allied Bank  » Arif Habib Rupali  Bank  » Bank Alfalah  » Citibank  » DHL  » Dubai Islamic Bank  » Emaar Pakistan  » PIA  » Pizza Hut  » PTV SUFI Group of Industries Future plans * Nirala sweets is trying to outsource the company to reduce the extra cost. * To increase the marketing activities for the promotion of the company and allot specific budget for that purpose. * Looking forward to expand in England and Canada where sizable Pakistani communities live. Recommendations * They should review the costs of their products since they are targeting the higher class and upper middle class so that’s why the rates are high as compared to their competitors who make it difficult for the people with medium income and low income.If they review their costs and cut down a little bit on their prices then they can cover a much more number of customers and their sales will increase. * Continuous innovation and up gradation in technology and effective use of enabling technologies such as MIS will help integrate the entire supply chain better. * Sales promotions like prizes, lucky draw schemes should be introduced to attract more suppliers and focus more on their advertising because customers have very little information and awareness about their products such as Nirala Doodh.

Media Influences on Social Norms and Health

Media’s Authority on Illness: Messages the Public learn In today’s culture, the media influences many aspects of daily life. For the purpose of this research the media will encompass television, newspaper, magazines, and internet and the messages learned from these outlets relating to illness. In addition, investigating how people in power authoritative the messages portrayed on the media outlets and the agenda behind the messages. The people or organizations that influence the media have a big impact on the way we learn or feel about illness.Human beings can come to accept most anything that is repeated on the news, published in magazines, and said by people of influence. People in power will include, for the purpose of this argument, those with credentials, self-help â€Å"experts†, and funding agencies for specific illnesses. The media and people in power control what the public learns about illness. Moreover, publicizing illness when there is a finical gain o r what socio-economic group suffers from the disorder or illness. According to Brumberg (2000), anorexia nervosa was a relatively unheard of disease until the 1980s.Today it is so commonplace that women will see a friend who has lost weight or looks skinny and refer to her as â€Å"looking anorexic. † If this disease was only labeled as anorexia around thirty years ago how did it explode into mainstream culture so quickly? There are a number of different arguments to pose: elite women from Ivy League universities took interest in the topic, the three most popular women’s’ magazines published many stories about the disease, and people of social status died from this disease (Brumberg 2000).Different diverse newspapers became intrigued and jumped on the anorexia bandwagon, even including pictures of gauntly women on the covers claiming outrageously high numbers of women that now have this disease (Brumberg, 2000). It is also important to note that nearly all of th e anorexia sufferers were white and came from rich families (Brumberg 2000). These girls coming from wealthy families obviously had the money to pay for treatment and doctors. It is possible that their families ran in circles with doctors, scientists, and people that have social status to make powerful decisions.These decisions generated media attention leading to the general public being flooded with movies, documentaries, and news broadcasts (Brumberg 2000). If these affected by this new disease of anorexia were poor and underprivileged arguably the public would not have learned about anorexia and it might possibly not exist today. Like anorexia, the disease of fibromyalgia did not exist as a labeled disorder until the mid seventies (Barker 1999). Remarkably now six million Americans are diagnosed a syndrome which did not exist thirty years ago.Self-help literature and the internet is one of the biggest facilitators in generating information to the public as well as funded organiz ations (Barker 1999). According to Barker (1999) fibromyalgia is characterized by many different symptoms and it can present itself differently for every case. Interesting enough during interviews Barker performed with twenty-five women only one woman had not read self-help books, but she relied on information from her support group leader to learn about her syndrome (Barker 1999).Debatably, these women may have never learned they had a syndrome, lived their lives without media messages, and possibly saving money, time, and heartache dealing with this new diagnosis. By looking at the new diseases of fibromyalgia and anorexia it is clear that the media and people of influence taught the general public about these illnesses and facilitated there widespread exposure, but how does the media choose what messages to deliver and what messages to keep away from the general public.Clearly, anorexia was a disease of wealthy, attractive girls which could make a good story, generating money for the news outlets, doctors, and pharmaceutical companies. In addition, fibromyalgia could generate the same type of financial gain for doctors and medical companies, but are these the only motivators for the media and powerful people. According to Armstrong, Carpenter, and Hojnacki (2004) who constructed a study about whose deaths matter in America with attention to the mass media and the same motivators were congruent with the results they found.Consistent with powerful people controlling messages in the media, Armstrong et. al (2004) discovered that celebrities and members of Congress become involved with different diseases promoting attention and consequently leading to these promoted diseases appearing on national media outlets. For example, when Karen Carpenter died of anorexia it brought many celebrities together to publicize anorexia teaching the public the importance of treatment for anorexia (Brumberg 2000).The media claims that the diseases they cover are those that affect the general population but ironically the people that dictate what these general population diseases are, consist of the influential people and those with credentials (Armstrong et. al 2004). During Armstrong et. al (2004) study they also discovered that the media is more likely to cover diseases that affect white people than black people, even if a disease is killing many more blacks than whites. Mass media focuses more on the color of someone’s skin and social status than the mortality rate of a certain disease or illness.This absurdity can also be seen not only with what the media covers, but with what they choose not to cover. From the 1960s to 1980s black men in Harlem had a lower rate of survival than men in Bangladesh (McCord and Freeman 1990) and this was not publicized or put on any major media outlet. If white men had a lower survival rate it would have been all over the major news headlines because of their socio-economic status and control towards the media. The unequal coverage of media attention because of issues of power, race, and money in turn condition the general public’s perception about illness.Even people that are educated and intelligent many times cannot control being manipulated by the media to go along with messages they are delivering. What’s more is if the doctors, celebrities, and powerful funding companies are not endorsing an illness, therefore the media does not cover it, the general public will not ever hear about it. Surely, if anorexia suffers would have been black women with low socio-economic status the top women’s magazines in the country would not have published stories, news broadcasts would have been non-existent, and quite possibly anorexia would only be known to few and not a mainstream disease.Diseases that affect minority groups draw far less media attention and Armstrong et. al (2004) theorizes that it stems from predominantly white broadcasters and media executives. Furthermore, specul ating that media workers would rather focus on illness that affects their particular social class and group (Armstrong et. al 2004). This theory continues to support the argument that the people in power are working through the media to control the messages the public learn about illness and disease.Organized advocates, research scientists, and politically active organizations also have a high investment in messages the media relays to the public. Advocates call great attention to their cause threw drawing on media attention and aligning themselves with politicians that support their cause in accordance with the policy goals of the politician (Armstrong et. al 2004). It is a win for all involved; the politicians get the media coverage they want for their agenda, again sending messages about illness in a political format.People in power and the media have an enormous function in controlling what messages the public learns about illness. There are many different reasons they want to c ontrol the messages humans take in through various types of media outlets. Facilitating their own social group, money, and political gain are just a few addressed in this argument. The mass media, controlled by powerful people decide what illness they want the public to learn about and often times it has more to do with race and status than how many people are actually suffering or even dying from a disease. ReferencesMcCord, C. & Freeman, H. P. (1990). â€Å"Excess Mortality in Harlem. † New England Journal of Medicine, 322:25 p. 173-177. Brumberg, J. J. (2000). â€Å"Anorexia Nervosa in Context. † Fasting Girls pp. 10-21, 33-42 264-267. Armstrong, E. , Carpenter, D. & Hojnacki, M. E. (2006). â€Å"Whose Deaths Matter? Mortality, Advocacy, and Attention to Disease in the Mass Media. † Journal of Health Politics and Law 31:4, pp. 729-772. Barker, K. (2002). â€Å"Self-Help Literature and the Making of an Illness Identity: The Case of Fibromyalgia Syndrome (FMS) . † Social Problem 49:3, pp. 279-300.

Issues in Researching and Developing Media Projects The WritePass Journal

Issues in Researching and Developing Media Projects Introduction Issues in Researching and Developing Media Projects , p. 1) when it was pointed out that: â€Å"Studies have shown that online participation varies with income.† Hence, it was stressed that individuals of a higher income were more likely to blog. Whilst this may be due to a lack of internet connectivity it is evident that the ideologies of the minority are not being represented. In addition, even where the minority do blog, it is unlikely that their views will reach the mainstream, which again signifies how the media is being controlled by a certain type of person. Antonio Gramsci and Hegemony (Long, P. and Wall, T. 2009, p. 285). Long and Wall believe that ideology is no longer considered relevant in today’s society. Accordingly, they believe that despite media perceptions as to how individuals ought to live their life, the constant changes no longer make this possible. Therefore, the ideological theory no longer represents society as it once did: ideology is not static and is subject to change – how we live and what we believe is different from the society of Marx’s day† (Long and Wall, 2009, p. 287). In accordance with this, it is therefore believed by Long and Wall that the media can no longer influence societal values and beliefs in the way that they could. This is very important in order to eradicate gender, class and racial biases which the media appear to have created, yet whether this means that the media no longer have an influence on society is doubtful. This is because, mass communication products will continue to influence the ways in which we think about things whether consciously or subconsciously and as asserted by Kenix (2010, p. 1); â€Å"Media both perpetuate identities to the public and are receptors of an ideology created and sustained within society.† It was also added that; â€Å"Media do not only send ideological messages out to the public but media systems are also interwoven into the ideological framework of society. Media also have their greatest influence on individuals over time.† Consequently, provided that the media continue to expose certain ideologies, it will eventually become embedded into all societies regardless as to whether it was disapproved of or not. This is because, regardless as to whether the media are a desirable influencer, it is clear that they shape individuals values and beliefs within modern society. Whilst attitudes may have changed over the years, the media is still the most powerful product which ultimately controls ideology through the perceptions in which it creates. This leads to much inequality, though â€Å"there is a widespread recasting of the ideal role of the state† (Garland and Sparks, 2000; p. 186). In order to prevent the media from influencing society in a way that leads to inequality, it is vital that public bodies â€Å"have a crucial role in helping people fulfill their potential and removing the barriers that hold people back† (White Paper, 2009) in effect, social inequalities must therefore be eradicated in order to tackle such media inequality. Thus, whilst Long and Wall make it clear that the media does significantly influence popular culture, they are still of the belief that ideolog ies are no longer relevant in today’s society. If these contentions are accurate, it would seem as though the underlying issues surrounding race, gender and sexuality are simply the result of individual perceptions. Consequently, it is evident that the relationship between the mass media and popular culture is still pertinent in today’s society, though the media do not have the same influence over individual values as they may have had in the past. Although this is considered important in preventing inequality, it seems as though the mass media should have a broader perspective on life as prejudice is still being conveyed. Conclusion Overall, it is manifest that there are significant social, cultural and psychological effects of media content and use. This is widely due to the fact that modern society is largely influenced by the ideologies that are created by mass communication. In addition, whilst different ideologies continue to be promoted, only certain values reach mainstream society. This leads to a great deal of inequality and illustrates how the media are capable of dominating the social world by conveying their own views and opinions. In Horkeimer and Adorno’s text, it became apparent that popular culture is swayed by the production of standardised cultural goods and that societal values and beliefs are thereby manipulated as a result of this. It was also made clear that cultural industries are only created in order to generate income for those that are most likely to profit and that the true needs of society are not being provided for. Whilst many will disagree with these points, it is palpable t hat the media can influence and change the ways in which society thinks. This is also due to the fact that the owners and controllers of the media are usually white middle and upper class men who communicate their own beliefs and values into everyday settings. Hence, media content does not hold a broad perspective, which ultimately leads to inequality as only certain issues are being dealt with. Because of the constant changes in society, however, it is believed by Long and Wall that ideologies are no longer relevant, yet given that the relationship between the mass media and popular culture is still very much existent it is likely that ideologies will still influence society. References Croteau, D. and Hoynes, W. (2003) Media/Society: Industries, Images and Audiences, Pine Forge Press. Deveraux, E. (2007) Understanding the Media, Sage Publications, 2nd Edition. Fiske, J. (2010) Understanding Popular Culture, Taylor Francis, 2nd Edition. Fitts, M. (2008) Drop it Like its Hot: Culture Industry Labourers and Their Perspectives on Rap Music Video Production, Meidans: Feminism, Race, Transitionalism, vol. 8, no. 1. Garland, D., and Sparks, R., (2000). Criminology and Social Theory. OUP Oxford. Horkeimer, M and Adorno, T. W. (1944) Dialetic of Enlightenment, Vesro Books. Kenix, L. J. (2010) Alternative and Mainstream Media: The Converging Spectrum, [Online] Available: bloomsburyacademic.com/view/AlternativeMainstreamMedia_9781849665421/chapter-ba-9781849665421-chapter-008.xml?print [07 January 2013]. Long, P., and Wall, T., (2009) Media Studies: Texts, Production and Context, Longman, 1st Edition. Perse, E. M. (2001) Media Effects and Society, Psychology Press. Spears, A. K. (1999) Race and Ideology: Language, Symbolism and Popular Culture, Wayne State University Press. Thompson, J., (1995). The Media and Modernity. Cambridge: Polity. Whibey, J. (2012) The Trend of Class, Race and Ethnicity in Social Media Inequality, Journalists Resource, [Online] Available: http://journalistsresource.org/studies/society/gender-race/the-trend-of-class-race-and-ethnicity-in-social-media-inequality [07 January 2013]. White Paper., (2009). New Opportunities: Fair Chances for the Future: The Guardian, Socialism in one Clause? The Government’s proposal to tackle inequality, [Online] Available: guardian.co.uk/society/blog/2009/jan/13/equality-socialexclusion [07 January 2013]. Young, J., (1999). The Exclusive Society: Social Exclusion, Crime and Difference in Late Modernity. Sage Publications Ltd.

The New England and Chesapeake Regions essays

The New England and Chesapeake Regions essays Culture is the flavor to any society. Derived from what makes a society successful, culture brings society to life. By 1700, the English colonist had developed two diverse cultures in the societies of the New England colonies and in the Chesapeake region due to religious and agricultural reasons. Religion was the basis of culture in the New England colonies, yet it played a lesser role in the development of culture in the Chesapeake colonies. Due to strict enforcement, Religion influenced family life, education, and unity in the New England colonies of Massachusetts, Rhode Island, Connecticut, and New Hampshire. Many Puritan Separatists, unsatisfied with the Church of England, moved to Massachusetts for religious unity. Newcomers had the choice of converting to Puritanism or leaving Massachusetts. To not attend church regularly or live near the church was illegal. Not committing oneself to Puritanism was as much a crime as treason. The first public schools were set up in the New England colonies so that everyone could read the Bible, which resulted in a higher level of education. Winthrop implies in A Model of Christian Clarity that the communities worked together as "one man." Everyone knew one another because they attended church regularly and lived in proximity. In the C hesapeake colonies of Virginia, Maryland, and Delaware, religion seemed not nearly as prevalent in the culture. Many newcomers turned to the Chesapeake colonies for its religious tolerance. Maryland initially established as a refuge for Catholics, also accepted Protestants. Protestants soon outnumbered the Catholics. As a result, the Act of Toleration, introduced by Lord Baltimore, established religious freedom in Maryland. Even Jews came to practice their religion freely. Puritanism was the backbone of New England society, yet religious toleration in the Chesapeake colonies was an open door that many newcomers decided to take. Rich soil became key to the sur...

How to Use the French Preposition Sans

How to Use the French Preposition Sans The French preposition  sans  means without, indicating a lack in general, an absence, privation or an exclusion.  It can be used with nouns, pronouns, and verbs, and it  appears in many French idiomatic expressions: to signify  without, to express a  condition and to use with an infinitive. Learn how to say homeless, otherwise, barefoot, and more with this partial list of expressions using  sans. There are many, many more. The word sans has also made its way into several English-language terms and expressions, such as  sans serif, describing a font without flourishes or serifs. To Indicate a Lack Il est parti sans moi.He left without me. Sans argent, cest difficile.Its hard without money. sans blagueseriously; all kidding aside; no kidding sans chaussuresbarefoot sans quoi  (informal)otherwise sans attendreright away sans aucun doutewithout a doubt sans additif  additive-free essence sans plomblead-free gasoline sans scrupulesunscrupulous To Say  What Didnt Happen Il est parti sans me parler.He left without saying anything to me.Elle est venue sans à ªtre invità ©e.She came uninvited (without being invited). To Express a Condition Sans mes amis, je serais triste.If it werent for my friends, Id be sad.Sans son assistance, nous ne pourrons pas finir le projet.We wont be able to finished the project without his help. When Used With an Infinitive sans savoirwithout knowing; without being aware   sans plus attendrewithout further ado comprendre sans comprendreto understand without fully understanding To Signify Without and  Translate as un____ Or ____less   un homme sans abrihomeless man sans coeurheartless une femme sans prà ©jugà ©sunbiased woman sans scrupulesunscrupulous

COMPANY & INDUSTRY INFORMATION Assignment Example | Topics and Well Written Essays - 2000 words

COMPANY & INDUSTRY INFORMATION - Assignment Example was established when Frito Company merged with H. W. Lay Company in 1961. At the time of the Pepsi-Cola Company and Frito-Lay, Inc. merger, the main products of the combined company (presently known as PepsiCo, Inc.) were Pepsi-Cola, Diet Pepsi, Mountain Dew, Fritos brand corn chips, Lays brand potato chips, Cheetos brand cheese flavored snacks, Ruffles brand potato chips and Rold Gold brand pretzels. 1970s: PepsiCo became pretty dominant and posed a potent challenge to the Coca-Cola Company. The competition between the two behemoth popularly came to be known as the ‘the cola wars.’ PepsiCo launched ‘The Pepsi Challenge’, a groundbreaking international marketing strategy. Pepsi became the single largest-selling soft drink brand in American supermarkets. PAB manufactures and markets numerous popular brands including Pepsi-Cola, Mountain Dew, Gatorade, Tropicana Pure Premium, Propel, IZZE and Naked Juice. PAB also sells ready-to-drink teas and coffees through strategic alliances with Starbucks and Unilever. PepsiCo Americas Foods offers popular food and snacks to consumers throughout North and Latin America. The PepsiCo Americas Foods global business unit includes Frito-Lays North America, Quaker Foods North America and Latin America food and snack businesses. The popular food products sold by these divisions include Lay’s, Doritos, Ruffles, Gamesa, Quaker Oats and Sabritas. The PepsiCo Europe global business unit is responsible for selling the company’s beverage, food and snack brands in Europe and South Africa. The major brands sold in these regions include Pepsi, 7UP, Tropicana, Lays, Walkers, Cheetos and Ruffles. PepsiCo AMEA markets various beverages, snacks and food brands in Asia, Middle East & Africa (excluding South Africa). Pepsi, Mirinda, 7UP, Aquafina, Tropicana, Chipsy, Kurkure, Doritos, Cheetos and Smiths are some of the popular brand sold by the AMEA global business unit. PepsiCo is in the food and beverage business. The

How the UK universities' tuition fees has effect on foreign students Literature review

How the UK universities' tuition fees has effect on foreign students - Literature review Example This research is an exploratory because it seeks to address the problems, which have not received serious attention. The society knows little concerning the effects of charging high tuition fees on the international students, which the research seeks to obtain an explanatory relationship. Its reliance on the qualitative methods shows that it is an exploratory research. The researcher will take a qualitative approach to collect relevant data that will help analyse the questions. It will mainly use official documents such as statistics, and the researcher will treat them with care in order to obtain credible information. Online discussion forums and blogs will be useful in the process because they contain first-hand information, which will enable the researcher to understand the views of the public concerning the UK universities’ tuition fees. The researcher will also use newspaper articles and interviews contained in the newspapers that will help to analyse the research topic. The literature review will also contribute crucial information to analyse the research topic. Sample size influences research findings that can affect conclusion derived from a research. It is important to use a representative sample in order to prevent bias that may arise, thus affecting research quality (Kotrlik & Higgins, 2001, p. 43). The researcher will use a sample size of twelve, which will comprise mainly of online discussion forums, blogs, and newspapers articles. It is important to obtain permission before carrying out research on a given topic. The researcher will also seek permission from the university before embarking on the activity. The research process will observe all the required ethical standards in order to enhance credibility of the study. The researcher will analyse data based on the credibility of the sources. The sources that contain bias will not be used

Gibbs Cycle of Reflection Essay Example | Topics and Well Written Essays - 2250 words

Gibbs Cycle of Reflection - Essay Example In view thereof, this paper is thus divided into the following sections: (1) description, (2) feelings, (3) evaluation, (4) analysis, (5) conclusion and (6) action plan. Description A sixty year old woman was recently operated because of a heart disease. A colleague and I received the recently operated woman into the post-operative recovery care unit. Upon seeing the woman, my colleague and I were unsure as to how she coped with the surgery and whether or not she has fared well in this regard. She looked a little pale and was not really showing distinct signs of whether she is alive or not. However, we are sure that she was still alive since this has been guaranteed by the surgeon and his team. My first instinct was to determine the vital signs of the patient as obviously, these were greatly affected because of the surgery and the anesthesia applied to the patient. In analysing the vital signs of the patient, I focused on its frequency and duration, depending on the condition of the patient who has recently undergone surgery and the normalcy thereof. When I first conducted this, we noticed that whilst the female displayed good vital signs, we were not however s ure as regards the normalcy thereof. Because of this, we had to undergo other tests so as to ensure that the operation was indeed successful. Aside from merely checking the vital signs of the patient, my colleague and I also assessed the level of consciousness of the patient. In conducting this test, we were able to determine that the patient was relatively conscious and we must only wait for a longer time before her vital signs begin to normalize. Moreover, we also focused on the following were determined: (1) the patient’s heart rate, (2) the ECG levels, (3) the respiratory rate of the patient, (4) oxygen saturation, (5) non-invasive blood pressure and (6) the skin temperature. In conducting these tests, we were able to determine that there is nothing wrong with the patient and she is merely recovering from her surgery. We also followed a simple procedure by which we can determine the improvement of the vital signs on the patients. In fact, this procedure entails that the v ital signs be recorded every thirty minutes for at least two hours and hourly thereafter. This was continued on until the woman was awake and has begun eating and drinking. We also monitored the temperature of the patient. Remarkable improvement was seen from the patient during the first two hours. Her vital signs continue to rise significantly every thirty minutes. After the second hour, we monitored her hourly and it was shown that her vital signs continue to rise towards normalcy. Six hours after her operation, the woman woke up. However, she was not ready to start eating and drinking anything. It was only two hours after she woke up that she expressed thirst and was given a drink. She also started eating after consuming her first drink. Considering the gravity of the operations performed on the patient, my colleague and I also performed other tests. These tests also focused on the fluid loss experienced by the patient. Generally, we were not able to actually determine something abnormal as regards her fluid loss. In fact, our observation showed that she was not really losing too much liquid than what is considered as average. Moreover, we also looked into whether there is actually excessive bleeding but there was no sign in relation to this. Aside from the physical condition of the patient, my colleague and I also focused on her physiological and psychological conditions. Basically, upon close examination of the patient, we did not find anything wrong as regards her physiological

How compelling do you find Ball,s argument in this 2011 article Essay

How compelling do you find Ball,s argument in this 2011 article - Essay Example In terms of the catalyst for the educational change, Ball indicates that the primary contributing factor is the new types of education sponsors and providers. In considering the text, one recognizes that while Ball provides a varying amount of supporting information, the article lacks grounded empirical support for many of its contentions. Additionally, there is the recognition that the researcher does not directly involve themselves in the research. Because of these aforementioned elements, there is the potential that Ball’s insights are ideologically motivated. Still, there are also a number supporting elements. Fletcher-Campbell & Brill (2008; Action 1.9) indicated that it is important to consider the changing nature of education in socio-historical contexts. The recent global recession, as well as the emergence of for-profit instructional institutions, have concomitantly presented necessity and motivation for the shifting structures Ball refers to. A further recognition is presented by Edwards, Sebba & Rickinson (2007; Action 1.4) who indicate the importance of a multiplicity of perspectives to expand the range of interpretations. Ball’s insights then operate within these frames of reference. As one considers the particular arguments of the text, it becomes clear that they include a variety of notable points. Ball begins in discussing leadership. One of the important distinctions in this section is his consideration of new leadership frameworks. Ball (2011, p. 50) states, â€Å"there is the rhetoric and sensibilities of business into state schooling and the production of various forms of ‘entrepreneurial headship.’’’ Ball seems to be indicating that the shifting sponsorship and control of schools has resulted in a new form of leadership influenced by entrepreneurial values. One recognizes that the very language Ball implements in this section, namely ‘entrepreneurialism’ of educational environments, is a mode of considering the subject from multi-disciplinary perspectives. This is an approach supported by Mary James (Action 1.5) in encouraging learning across professional communities. On a larger conceptual scale, one considers the linkage between the workplace and the educational environment. A thematic current throughout the article is that Ball is increasingly referring to the hybridization of the work and school environment. There is the recognition that a similar dichotomy is explored in Action 1.6. While Ball’s argument continues to be rooted in the context of the classroom, there is a clear parallel to Action 1.6’s expanded contextual investigation to the workplace. In both instances, there is an increasing exploration of learning as intrinsically linked with working. Even while Ball may be ideologically opposed to the intrusion business on education, it appears that this is an inevitable new direction in education reform. Ball’s own contention that the ownership of these institutions have increasingly refrained from sharing process information, while outwardly a detriment to progress, in actuality it may hold significant potential for educational research. Edwards, Sebba & Rickinson (2007; Action 1.4) indicate that a multitude of stakeholders is actually beneficial for refining ideas. While the lack of proprietary sharing may be a slight drawback, the diversity of stakeholders is

Calculating Full Time Equivalents (FTE) Assignment

Calculating Full Time Equivalents (FTE) - Assignment Example However, it is important to note that fringe benefits and risk time have to be considered during the calculations. This ensures that the healthcare facility avoids instances when the nurse is not curved for during a time of emergency. These will however mean that all these will have to reflect on the total salaries to be given out. The salaries therefore, need to be increased a little. Nurse Managers have the responsibility of ensuring that nurses are covered for during the times when they are not on duty officially. After a word with the manager, he agreed with my analysis emphasizing that non productive time was a very important factor to consider when allocating tasks to employees and determining the total number of employees needed in a given unit. He stated that in a practical situation, it is important to have nurses on standby especially non permanent employees who will cover for the non productive time of the other

India Essay Example | Topics and Well Written Essays - 2250 words

India - Essay Example The cultural differences can cause serious misunderstanding and hamper the way towards building healthy professional and business relationships. Thus it is highly important that before initiating any cross cultural relationship that the differences are understood and respected. The purpose of this paper is to gain awareness and skills in dealing with global diversity. The objective was achieved by doing research about an international country and interviewing a person from that place. A lot of information was gained about the country's location, its people, culture, economy and lifestyle. The country chosen in this case is India. India occupies a strategic position in Asia. It is the seventh largest country in the world by area and second largest by population. It lies in the Southern part of Asia with Arabian Sea on its West, Bay of Bengal to its East and Indian Ocean in South. The country shares borders with China (north-east), Pakistan (west), Bangladesh (in east), Nepal (north-east), and Sri Lanka (south). The Himalayas with highest mountain peak in the world also line the northern part of India. The two important rivers that originate from Himalayas and flow through India are River Indus and Ganges. The River Ganges is the largest in India and has an important cultural and religious value attached to it. (Kwintessential) India has Culture and Customs India has a rich and diverse culture which has been shaped by its interesting history. Starting from the Indus Valley Civilization to the British Rule, India has been a land to many ancient civilizations each with their unique culture and traditions. This history makes India diverse in terms of religions, languages, cultural practices and customs. The Indian culture consists of strict social hierarchy commonly known as caste system. This caste system which separates people into communities based on their family background, education and income, is deeply rooted in India. In India the family system carries great value with many living as extended families. The extended family system creates a hierarchy of relationships with the most elder member as the head of the family making all important decisions and requires deep respect of elders. That is why the when the young greets an elder person of the society, they touch their feet as a symbol of respect and blessing. (Kwintessential) Also when meeting each other, Indians greet by saying "Namaste" accompanied by slightly bowed gesture with hands pressed together vertically in front of chest. Moreover Arranged marriages are preferred in India with the parents and other family members planning the marriage. Mostly the marriages are planned among the same communities. Indians have g reat concern for their families and relatives and tend to adjust their plans and goals that would satisfy the people around them. They have strong family values and engage in long term relationships with true commitment. Weddings are a grand affair in India lasting for weeks and even months for some families. Birth and death ceremonies are also held with great fervor consisting of various rituals that last for many days.

Calculating Full Time Equivalents (FTE) Assignment

Calculating Full Time Equivalents (FTE) - Assignment Example However, it is important to note that fringe benefits and risk time have to be considered during the calculations. This ensures that the healthcare facility avoids instances when the nurse is not curved for during a time of emergency. These will however mean that all these will have to reflect on the total salaries to be given out. The salaries therefore, need to be increased a little. Nurse Managers have the responsibility of ensuring that nurses are covered for during the times when they are not on duty officially. After a word with the manager, he agreed with my analysis emphasizing that non productive time was a very important factor to consider when allocating tasks to employees and determining the total number of employees needed in a given unit. He stated that in a practical situation, it is important to have nurses on standby especially non permanent employees who will cover for the non productive time of the other

Brother Sebastian in the novel Lamb Essay Example for Free

Brother Sebastian in the novel Lamb Essay In the novel Lamb by Bernard Mac Laverty, written in 1976, I cannot but feel sympathetic towards the main character Brother Sebastian (Michael Lamb). I feel that he was a victim of circumstances. He was brought up in a farm in Ballycastle where he was taught by his father to put animals who were suffering out of their misery. In the novel Mac Laverty describes how his father had pulled chickens necks so fast and expertly that they never felt a thing. To Sebastian Owen Kane was just like an animal with no future and the most humane thing to do was put him out of his misery. Throughout this novel there is a recurring theme of a father and son relationship. The killing was ritualistic as Sebastians religious beliefs would have meant that he believed that the boy was going to eternal happiness with God in heaven. It was motivated by love. It would be a pure. Of this he was sure. From the much protected environment with his mother and father on the farm he entered the Irish Christian Brothers the year he was due to leave school which would have been about sixteen. In the Brotherhood he had no real adult life as he was restricted by the vows of Poverty, Chastity and Obedience. When the novel opens Sebastian is a wood work teacher in a Home (which is situated in the south of Ireland Galway) for delinquent boys, which was run by a sadistic, cruel Brother called Brother Benedict. The relationship between the two men was hostile as Benedict was an academic snob who looked down on Sebastian for his lack of formal education. He uses the simile and the metaphor: A man with one language is like a man with one eye. I myself have four good eyes and a few lesser ones which could be polished up Both Brother Sebastian and Benedict disagreed with each other on how to discipline the boys in the Home. Benedicts attitude was If they do not conform we thrash them. We teach them a little of God and a lot of fear. He criticised Sebastian for his Soft centred self centred idealism. Owen Kane was put into the Home by his mother for always mitching school. Owen suffered from epilepsy and was the youngest boy in the Home. It is true that Owen had been put away because he had continually mitched school and had run away from home frequently the Gardai had been informed on four occasions at least. God knows how many times they had not been informed. His father would beat him often: When he came home he would get drunk and whip Owen with whatever came into hand. His mother would often be absent from his company but he preferred all that than living in the Home. He had a neutral/positive relationship with Sebastian and a negative relationship with Benedict. Owen Kane and Sebastian both have the same views on the Home. In the novel Brother Sebastian father dies and he is left a sum of money from the farm in which his father owned. Brother Benedict is lecturing about Obedience Obedience, Brother, is a very rare virtue and with no doubt wants Brother Sebastian to stay so the Brotherhood gets the money. From the novel we get the Atmosphere of what the Home was like The walls were painted throughout a pale hospital green and The place was scrubbed and clean and dead Like a corpse. First instinctive impressions of the Home are lifeless cold miserable and absolutely unpleasant which do not relate to a home at all. Bernard McLaverty uses his scenes to describe the Home and they have a similar description of a hospital The air was full of disinfectant and polish. The surrounding environment of outside the Home gives a bizarre welcome to inmates. Surrounding the whole complex was a high wire fence that screamed and whistled in the constant wind from the sea A great use of personification is used in this quote and it works to make you feel anything but nice feelings, it makes you feel the Home is more like a Prison and the boys were not there to be reformed but there for Punishment. At the beginning of this novel I admire Sebastian for being nice to the inmates and especially to Owen who is the youngest of the boys in the Home, suffers from epilepsy and experienced a hard life with his parents. I feel sympathetic for Owen Kane as I believe he wasnt given the opportunity at life before he was entered the Home. Benedict gets all my negatives as I see him for more evil than good. He is a bully to Sebastian, Owen and all the other boys. Brother Sebastian wants to leave because he doesnt believe in by Benedicts duct rue of Kill and cure. He plans to run away and decides to take Owen with him. I believe Sebastian wanted to take Owen with him because he had sympathy for Owen and wanted him to have a better chance at life and he thought he could provide in the manner of a father and son relation Personally I think this was the best decision to make for Owen and him self as both of them were miserable and living in the Home seemed like a dead end, an everlasting punishment to both of them. He is given the chance to abandon the Home when he receives the money from his fathers farm. With free will Owen agreed to leave.

Ethical Issues On Genetic Engineering Philosophy Essay

Ethical Issues On Genetic Engineering Philosophy Essay There have been over the years many ethical issues as it concerns new technologically or scientifically advancement projects and inventions. Men were afraid of using lifts the first time it was invented. Men were also afraid of the use of airplanes the first time that they were invented and even till date, there exists some group of people in some parts of the world that doesnt desire to make use of airplanes as a means of transportation due to their view that this is a bad means of transportation. It is therefore however, a point worthy of arguing the different sides taken by different individuals that exists today as it concerns the science of cloning and genetic engineering. It is of great importance to make some explanations and definition of terms. What is Cloning? According to Voneky Wolfrum Cloning is the technological process and science of creation of an identical copy of the original organism or human through the mechanism of unfertilized ovums nucleus replacement with the nucleus of a body cell from this original organism or human. (Voneky Wolfrum, 2004). This establishes the fact that the developing embryo will actually have to die. This is because once its nucleus is changed; it means that this embryo has been changed because the nucleus is its functional unit and hence its identity. This is the basis of many arguments against this science. On the other hand, the definition of genetic engineering is the act of modification and changes to the DNA structure. We will talk more on genetically engineered foods and this however can be defined as food items that their DNA structure have been changed or modified through the science of genetic enginee ring. To concentrate now on the cloning technology, it will be of great importance to productively and constructively argue out this situation. Harris stated that the initial emergence of the cloning technology was met with great obstacles by individuals, governing bodies and the socially significant post holders. (Harris, 2002). Technological challenges and constraints the most fundamental limitation is the impossibility of repetition of consciousness, and this means that we cannot talk about the full identity of individuals, as shown in some movies, but only on the conditional identity measure and the boundary of which is yet to be research, but for the support of the basis takes the identity of monozygotic twins. Failure to reach absolute purity of the experience causes some clones is not identical, for this reason that decreases the practical value of cloning. Fear of causing such things as a large percentage of failures in cloning and related possibility of the appearance of people-freaks, as well as the issues of fatherhood, motherhood, inheritance, marriage, and many others. From the point of view of the worlds major religions (Christianity, Islam and Judaism), human cloning is a problematic act or an act that goes beyond dogma and demands theologians clear justification of a position religious hierarchy. The key point, which causes the greatest aversion, here is the fact that to order to obtain a clone of one human being it is necessary to kill the embryo of another human embryo. Moreover, there are ethical beliefs, social and religious beliefs that continue to emphasize the need never to allow cloning. The major reason posed by these groups of people includes; 1) the creation of man is the sole duty of God and that it is bad for humans to try to take up these duties upon themselves and 2) the killing of one person to give life to the other through the act of replacement of the embryos nucleus is considered as murder according to most religious beliefs due to the fact that they believe that the embryo is human. Some investigations show the fact that some people hereby declare their stands that hold the belief on the other side. It is the duty of man to provide all help for his life and this he can do through the increased advancements in technology. There were the periods of Stone Age culture, computer and jet age and all these portray increased advancements in technology and also portray yet the reasons for more advancement. Advancements in technologies are aimed at solving mans problems and making life easy for a man. It is through the process of cloning that the endangered animal species could be salvaged. This forms also the opportunity of help to infertile humans with the need of reproducing their like. It is a way of maintaining the existence of the gene of any great influential man that had ever lived overcoming the barrier that death poses to hinder the furtherance of the societal economic important activities of this trait. The embryo at this stage has no senses, does not breath, has no awareness of the environment and hence is not yet a human but just an organ. When we consider the therapeutic cloning that could be used instead of organ transplantation, we can appreciate the fact that cloning is a very useful aspect of medicine as it affords an easier opportunity of managing such a patient in order that there will be no such need of prescribing immunosuppressive drugs which has its own numerous deleterious side effects against the human organism. There are two main approaches to human cloning: the human reproductive cloning and the therapeutic cloning. The human reproductive cloning suggests that an individual who was born as a result of cloning, gets the name, civil rights, education, upbringing, in a word has the same life as all ordinary people. The reproductive cloning is found with many ethical, religious, legal problems, which today still have no apparent solutions. In some states, work on reproductive cloning is prohibited in law. The therapeutic cloning suggests that the embryo development is stopped for 14 days, and the embryo is used as a product to obtain stem cells. Legislators in many countries fear that the legalization of the therapeutic cloning will lead to its transition into the reproductive one. However, in the USA and UK the therapeutic cloning is allowed. In addition, it is important to mention the main types of cloning. Bacteria cloning: Cloning is the only method of reproduction for bacteria. However, usually when people talk about cloning bacteria, they mean the intentional reproduction of some bacteria, the cultivation of its clones, and culture. Natural cloning (in nature) of complex organisms: Cloning is widespread in nature in different organisms. In plants, natural cloning is done with various methods of vegetative propagation. Molecular cloning: Owing to fundamental biological discoveries of the 19-th century, namely: the discovery of cellular tissue, the invention of the electron microscope, the discovery of the cell nucleuss structure, chromosomes, the DNA and genes, scientists can make possible what is now called molecular cloning. This is the technology of cloning the smallest biological objects molecules of the DNA, their parts and even individual genes. Molecular cloning of the DNA (usually in some way modified) is incorporated into a vector (e.g., bacterial plasmid or phage genome). Cloning of multicellular organisms: The greatest public and scientists attention involve multicellular organisms cloning, which was made possible due to success of genetic engineering. By creating special conditions and interfering with the structure of the cell nucleus, the experts make it evolve into the desired tissue or even whole organism. There are complete (reproductive) and partial cloning of organisms. With the help of complete cloning it is possible to recreate the entire body as a whole but partial cloning of the organism is not fully recreated (for example, only one or another of its fabric.) Animal, higher plant cloning and human cloning. To consider the ethical issues against the use of genetic engineering on food items, it is necessary to mention the opposing side and their points of argument at first and then lay down my expository and productive counteracting points on the proposing side. The opposing sides to the usage of genetically engineered foods have the following points; 1) these foods usually have been exposed to new toxins by method of genetic engineering making them dangerous to health, 2) there is lack of full control to these processes and there could be spontaneous and unexpected outbreak of unfavorable outcomes, 3) the alteration forms could lead to death as has been recorded concerning the altered form of food supplement- L-tryptophan killing an American citizen. This is a well-known fact that genetic engineering leads to the breeding of new strains of crops with disease resistance by the manipulations that organizes the stronger genes together and the removal of the weak ones. There is also the abi lity of producing crops with added nutrients like vitamins. This is a method that ensures fast and increased rate of food production to feed the worlds growing population. This affords the opportunity of growing crops that resist pest destructions. Finally, the presence of anti-freeze gene extracted from cold water fish which can be used genetically to induce higher cold tolerance in crops and prevent their damage by cold. In conclusion, it is rational to consider convincingly with these points of scientists that improvement in technologies have to be given full support to continue as it tends more towards solving mans problems than the possible disadvantages it can bring.

The Kite Runner Essay -- Literary Analysis, Khaled Hosseini

As implied by the title, kites play a major role in the novel The Kite Runner by Khaled Hosseini. They appear numerous times within the text and prove to be surprisingly versatile in their literary function. They provide common ground for characters whose interests do not normally intersect. They are also present as a very powerful symbol, which adds an extra dimension to this already literary rich novel. Reversing the roles transcending generations, it shows itself to be a multifaceted medium. This novel presents two almost irreconcilable individuals. The main character, Amir, was raised without a mother; therefore, Amir was left with his father, Baba, to please as he grew up. Early on in his life, it became obvious that pleasing Baba would prove to be problematic. They simply did not have similar interests as a consequence of Baba â€Å"fathering a son who preferred burying his face in poetry books to hunting† (Hosseini 19). Baba was described as a very dominating figuring standing at a monstrous six feet five inches tall who often enjoyed hunting and ran his own business. Amir, on the other hand, was of insignificant stature even for his young age and often was found reading poetry and stories with his friend and servant, Hassan, who, although being a year younger than Amir, often beats Amir in the area of athletic prowess such as throwing rocks when â€Å"Hassan made his stone skip eight times. The most I [Amir] managed was five,† (Hosseini 14) or even si mply running when Amir said, â€Å"Hassan ran faster than I [Amir] did, and I was falling behind,† (Hosseini 53). The son was simply not very sportive. Inversely, The athletic father also greatly enjoyed playing soccer as a child and later enjoyed being a spectator of this sport; consequ... ...r image had occurred from the past with the reversal it entails. The kite is important in this situation because the reversal could not have taken place in any other scenario. Sohrab would not interact with the world nearly at all at this point, and the only way it could have paralleled would be with a kite battle. Amir had traded places with Hassan through Sohrab with the use of the kite. Wholly proving to be a very dynamic object in this novel, it functions on multiple levels. It provides a connection between two characters that reside in totally different spheres of interests. It acts on the symbolic level as a symbol of freedom for the characters within. It also provides a medium for the reversal of roles between two characters in this novel. Kites prove to be quite potent in their presence and function in the novel, The Kite Runner by Khalid Hosseini.

Genocide and Americans Actions :: essays research papers

Opinion 1: Lead the World in the Fight to Stop Genocide Military:   Ã‚  Ã‚  Ã‚  Ã‚  According to the Genocide Convention signed and put into effect by the U.N December 9. 1948. Anyone committing genocide, whether constitutionally responsible rulers, public officials, or private individuals will be punished. Genocide is defined as the killing of members in a group, causing serious bodily or mental harm, imposing measures intended to prevent birth, or forcibly transferring children of that group to another group. This is exactly what is taking place in Darfur, Sudan. The United Nations High Commissioner for Refugees estimates as many as 50,000 people have been killed and about 1 million internally relocated. In addition roughly 170,000 refugees have fled to eastern Chad. These actions led to Secretary of State Colin Powell along with President Bush to officially declare the crisis a genocide.   Ã‚  Ã‚  Ã‚  Ã‚  The U.N still has not recognized the crimes committed in Darfur as a Genocide. However in September 2004 the Security Council passed Resolution 1564 which threatens sanction against the Sudanese government if it does not stop attacks by the Arab Sudanese militias on black Sudanese villagers in the Darfur region. Sudanese officials have largely dismissed it, accusing the United States, for example of trying to overthrow an Arab government. They obviously don’t fear that sanction on their oil exports of some 320,000 barrels per day that will be imposed.   Ã‚  Ã‚  Ã‚  Ã‚  This shows Sudanese resolve, they are willing to forfeit the economic status in order to eliminate these African tribes. As the worlds last superpower we have an obligation to protect those nearing extinction using any means necessary.